農漁會資訊中心發展ASP模式之研究--以財團法人農漁會聯合資訊中心為例

A Study on the ASP Business Model to the Application at the Farmers and Fishermen Association’s Information Center --Case study of Non-Profit Organization Taiwan Farmers and Fishermen United Information Center

徐嘉鴻(Chia-Hung Shu)

指導教授 ： 林耀欽博士

元智大學/資訊學院/資訊管理學系/碩士(2002年)

摘要

傳統農漁會業務在我國正式加入WTO後，面臨了全球化、自由化競爭、技術進步與顧客需求提昇等因素之衝擊，全國各農漁會之經營勢必要因應，要不斷調整轉型，以強化競爭力。本論文是從網際網路之全球新興產業「應用軟體服務供應商」（Application Service Providers；ASP）的發展趨勢、經營成員、經營要素推導出評估準則；進而就此評估準則探討財團法人聯合資訊中心發展ASP經營模式之可行性，分析出該中心發展ASP經營模式之策略。
本論文分析方法是以ASP之基礎架構層，平台架構層，軟體架構層與服務架構層等四大層級，分析ASP產業之衍生歷程，各領域參與之經營者及企業發展ASP考量之因素及決策，再從客戶需求面，經營管理面，技術管理面三大構面，推導出ASP之評估準則，藉以評估各家ASP業者之競爭力及是否足夠作為客戶所長期依賴之服務提供者，最後以個案研究方式，由實例探討財團法人農漁會聯合資訊中心參與ASP經營之策略。
本文所推導出之評估準則，可作為農漁會經營者在選擇ASP經營業者時之參考指標，而財團法人農漁會聯合資訊中心，經由此評估準則分析之後，可經營Pure ASP之模式，以發揮其核心競爭力，聯資中心應以下列策略作為發展ASP模式時之作法：
1. 善用競爭武器的優勢，與農漁會發展深密的夥伴關係，尤其是非信用部門。
2. 針對供銷部門，保險部門，優先提供低使用費，甚至試用型之ASP應用軟體，以提昇農漁會行銷及服務之能力，獲取農漁會人員之認同。
3. 著手更改目前之收費機制，朝向ASP計費模式收費，以月租費方式收取。
4. 舉辦系統發表會邀請其他目前非本中心使用單位之農漁會前來參觀，進而邀請其加入。
5. 積極發展ASP產業先進技術與管理技巧，積極與大學研究所等單位合作、研發，以維持聯資中心在農漁會產業內資訊服務的領導地位。
另外為求降低風險，應注意下列課題：
1、 以容易操作之應用軟體優先導入。
2、 注意安全與信賴的機制。
3、 快速建立財團法人農漁會聯合資訊中心在農漁會之ASP主流價
值及遊戲規則。

關鍵字

網際網路 ； 應用軟體服務供應商 ； ASP ； 評估準則 ； 經營策略

並列摘要

After our joining to World Trade Organization (WTO) , the traditional business of Taiwan Farmers and Fishermen Association (TFFA) will be facing a great impact from a competition of the global and free market, the technical advance and the ever-change of the customer requirements. Therefore the operation of each association of the entire country must do certain degree of the business adjustment or business remodeling to strengthen the ability of competition in order to cope this unavoidable situation and change. This essay is based on the utilization of newly adaptable Internet in the concept of an Application Service Providers (ASP) development trend, structured members and concerns of operation to form up the evaluation criteria, further to study the feasibility of the business model suitable for Taiwan Farmers and Fishermen United Information Center (TFFUIC), and the strategy of how to initiate an ASP program for the TFFUIC.
The analysis method of this essay is focusing on four levels: ASP basics, platform, software and services to analyze ASP developing trend, various entrepreneur of each field involving in the ASP, and the consideration factors and decision making policy of the industry upon the introduction of the ASP. Furthermore, from three points of view: the customer requirement, operation administration, and technical management, to develop the evaluation criteria for the ASP to effectively evaluate each ASP provider in terms of the competitive edge whether it can be counted on as a long term provider of the services in meeting the customer’s needs. Finally, through a real case study concludes the strategy of a business model if the TFFUIC ever steps in the ASP field.
The evaluation criteria under this study it can be used as both indicators for the administrator of the TFFA in selecting the qualified ASP and guidelines in establishing the kernel competition of a pure ASP model. The strategy of the following steps must be taken into consideration when initiating the ASP model at the TFFUIC:
1. Well equipped and manipulated with a superior competitive advantage coupling with the TFFA partnerships, particularly non-banking departments.
2. Setting a priority in lowering the licensing fees even non-charge basis for beta version of the ASP application software to increase the ability of supply and service of the TFFA in gaining the credibility of the members of the TFFA, particularly to the departments of the Supply and Insurance.
3. Changing current payment mechanism into the ASP, mainly on the monthly basis.
4. Holding the system announcement meeting to invite currently non-member of the TFFA to participate.
5. Constantly review most advance technology and management techniques of the related ASP, in the mean time to keep a close relationship with the graduate schools of the universities to maintain the leadership of the TFFUIC in servicing members of the TFFA.
Additionally, in order to lowering the risk, pay attention to the ASP application system must be:
1. Easy operation.
2. Safety and reliable.
3. under mainstream value and game rules within the missions of the TFFUIC under the structure of the TFFA

並列關鍵字

Internet ； Application Service Provider (ASP) ； Evaluation Criteria ； Business model

參考文獻

參考文獻

一、 中文部分

【1】 財團法人農漁會聯合資訊中心，民國80~91年，各項業務，財務，及軟硬體架構等內部資料。

【2】 財團法人農漁會聯合資訊中心，民國90~91年，”建構桃園、新竹地區鄉鎮市農會區域網路基礎建設”計劃。

【3】 財團法人農漁會聯合資訊中心，民國91年，”動農業機構公文處理自動化暨強化訊息交換平台功能”計劃。