訂單達交可允諾模型之研究-以半導體晶圓代工廠為例

Research on Order Fulfillment Model of Semiconductor Industry–A Case Study in Taiwan’s Wafer Foundry Companies

簡江智(Chiang-Chih Chien)

指導教授 ： 盧煜煬

元智大學/管理學院/管理研究所/碩士(2007年)

https://doi.org/10.6838/YZU.2007.00026

摘要

台灣半導體產業垂直分工體系獨步全球，就是以「專業分工、優質服務」的概念來經營，為強化客戶服務機制，台灣的晶圓代工廠均積極於投入資訊化服務，希望以整個企業電子化的環境提升對客戶的服務能力。尤其在面臨接單後生產之供應鏈模式的管理問題挑戰下，如何有效地管理這些昂貴的產能投資；且在超長生產週期所帶來的複雜性和不確定性下，如何具備兼顧交期、成本和服務品質的能力，以滿足客戶需求，都是業者必須面對的課題。
本研究主要是以個案研究方式，進行資料蒐集及個案訪談，針對晶圓代工產業的兩家代表性個案公司之接單供應鏈管理模式做深入探討，以供應鏈流程整合的角度進行分析，歸納出一個完整的供應鏈訂單管理系統中需求承諾流程及模型，並提出個案公司供應鏈流程整合的比較。
本研究的發現總結如下：
(1)能成功導入解決方案的要件：以滿足客戶需求為出發點、公司高層的強烈支持、解決方案軟體的選擇及具備公司流程知識及專案經驗的執行小組，導入後，仍可依市場變化，彈性調整解決方案以因應客戶需求。
(2)模型建立驗證程序：由小規模試驗成功再推展至整體方案。
(3)導入後由客戶觀點來看，兩家個案公司近幾年致力推動的解決方案確實符合客戶的需求，提供生產與產能彈性；因應客戶端B2B的需求，亦具備服務客戶的能力。
(4)導入後由公司觀點來看，除滿足客戶需求外，對外可拉大與其他競爭者的服務差距；對內由於內部系統重整及IT骨架的更新更進一步提昇內部效率。
本論文的主要貢獻是針對晶圓代工廠的訂單達交系統、模型及應用做第一手實際作法的了解，探討個案公司導入SCM (Supply Chain Management) 的目的及需求承諾流程與模型，解讀其發展的差異性與共通性。

關鍵字

供應鏈管理；晶圓代工；需求承諾；訂單達交

並列摘要

The Taiwanese semiconductor industry has been playing a best practice model by conducting with the concept of foundry service. The foundry business model provides “Build-To-Order” service to produce those products on schedule and ship products to customers on time. As a result, Supply Chain Management is apparently the key to the service efficiency and effectiveness. How to fully utilize the production facilities and also to provide the best service to customers become the most important issues for Foundry players.
This research is mainly a case study, carry on data collection and individual interviews of the two representative companies (T-case and U-case). Come out a result by analyzing and comparing integrity of order management, demand fulfillment processes and solution models.
Summary of key findings:
(1) key success factors of representative companies are : fit customers’ needs, strongly supported by top management, solution introduced or designed by experienced team which masters company’s business flow.
(2) build a small scale case to verify the model feasibility first, then expand to the whole company.
(3) from the customers’ point of view, the representative companies present the proven system to fulfill customer’s orders by providing fast, accurate, and reliable commitments (by Available To Promise mechanism) which really meets customers’ needs . These systems also provide the capability of enhancing B2B functions.
(4) from the representative companies’ point of view, the process of business reengineering and building up these supply chain systems, not only satisfies the customers’ need, but also creates a service barrier to other foundry business competitors. The additional accomplishment is to enforce IT infrastructure enhancing for the future e-business’s need.

並列關鍵字

Foundry ； ATP ； CTP ； Demand Fulfillment ； Supply Chain Management

參考文獻

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