摘 要 本研究旨在探討美容業界女性創業影響因素,研究對象區分為兩群,第一群為能夠針對研究主題進行深入的論述,並且建構美容業女性創業影響因素模式中各個影響因素,促使影響因素模式能真正符合美容業女性創業影響因素的要素;第二群則以AHP專家問卷為主,藉以判定美容業女性創業影響因素模式中各個影響因素之相對權重。 綜合本研究之相關文獻探討、專家意見訪談以及層級分析法實證,本研究對美容業界女性創業影響因素提出四項建議:(1)在影響美容業女性創業因素之構面中,行為特質構面相較於創業動機構面與環境因素構面有較大的影響力;(2)在美容業界女性創業影響因素中,「行為特質」構面以「領導溝通」之因素較具影響力;(3)在美容業界女性創業影響因素中,「創業動機」之構面以「經濟與財富需求」之因素較具影響力;(4)在美容業界女性創業影響因素中,「環境因素」構面以「創業精神的培育」之因素較具影響力。 關鍵詞:美容業、女性創業、行為特質、創業動機、環境因素、 層級分析法
Abstract The purpose of this study is to explore the impact factors of female entrepreneur in beauty industry. This study is conducted by two steps. The first step is to construct all Impact factors for female entrepreneur in Beauty Industry. Secondly, we use AHP to find out the major impact and priority of the factors by the data collected from the interview of twelve executive managers in beauty industry. This study applied literature review, in-depth interviews and AHP. In the conclusion, four research subjects were formed from the result of the analysis: (1) In the affecting construct of being a successful female entrepreneur, “Behavioral Character” is more powerful than “Entrepreneurial Motivation” and “Environment Condition”, (2) In the affecting construct of “Behavioral Character”, factor of “Leadership Communication” has more impact power, (3) In the affecting construct of “Entrepreneurial Motivation”, factor of “Need of Economic and Wealth” has more impact power, (4) In the affecting construct of “Environment Condition”, factor of “Education for Entrepreneurial Spirit” has more impact power. Keywords: Beauty Industry, Female Entrepreneur, Behavioral character, Entrepreneurial Motivation, Impact Factors, Analysis hierarchy process (AHP)