- 學位論文
益智休閒APP遊戲的關鍵成功因素
The key success factors of puzzle casual APP games
摘要
近年來智慧型手機或平板的迅速發展下。根據2012年統計大約使用智慧型手機或平板的人數有707萬人；而預估到2015年使用智慧型手機會達到56.8%，使用平板會達到24%，由此可見持有智型手機或平板的人數只是會越來越多。研究發現益智休閒遊戲經過調查發現使用率達到68.2%，由此可以看出目前益智休閒遊戲為日後主要的開發族群。 本研究運用德菲法方以網路專業玩家與我的經驗分析後得到的因素共有30項，此30項分析再請網路專家玩家互相研究分析後為15個。這15項經由層級程序分析法找出前五項為關鍵成功因素。 最後研究結果益智休閒APP遊戲的關鍵因素為「持續性玩的動勁」、「單一操作介面」、「免費遊戲為主」、「互相競爭關係」、「設置玩家互動平台」。結果證明說目前或以後的玩家所的選擇的APP遊戲的動機都可以朝這方面去選擇，而開發廠商則可以當作參考因素來構思它們的遊戲，未來在台灣的APP遊戲可以更有好的發展。
並列摘要
In recent years, smartphone and tablet is under rapid development. According to year 2012 statistics about using smartphone or tablet will up to number 707 million; while estimate to year 2015 by using smart phones will reach to 56.8%, and 24% of people will using tablet, we can see that using smartphone and tablet will increase more and more. Study found that playing puzzle casual app games will reach to 68.2%, we can see that puzzle casual games is the future is the main ethnicity. In this study, after the network professional gamers and my experience analyzed there are 30 factors, the result is by using Delphi method. Then the network professional gamers each discussion and the factors from 30 factors left to 15 factors. Those 15 factors used Analytical Hierarchy Process to find out before the five factors are the key success factors. This study results said the key success factors of puzzle casual app games is "Continuing playing stiffness", "Simple interface", "Free game play", "Competitive with each other "," Player interactive platform”. The results prove that making APP games is the direction in the current or the future games, so that the APP games will be more development.