台灣微控制器設計產業競爭策略研究

Competitive Strategy for Taiwan’s MCU Design Industry

林嶽

指導教授 ： 陳鴻基 ； 史欽泰

國立清華大學/科技管理學院/高階主管經營管理碩士在職專班/碩士(2006年)

摘要

微控制器(Micro Controller Unit/MCU )，為將ROM、RAM、CPU、I/O等集合在同一個晶片中，是不需其他輔助電路而能獨立執行運算之裝置，等於一部小型電腦，具有整合多種功能於一身的特性，可節省產品開發時間，並有效降低體積與成本。
本研究根據產業生命週期模式與資源基礎論，以台灣本土半導體設計公司為例，從設計之初，直到上市為止，其主要產品設計發展過程中，個案公司的核心資源與產品發展策略的關係，藉以推導台灣半導體設計公司之競爭策略，由訪談資料顯示能提供低成本、高品質、高效能產品的企業才能滿足客戶需求，而唯有如此才能針對微控制器產業的未來，借重企業優異的內部核心資源整合來達到強化市場競爭力從而擴大市場占有率。

關鍵字

半導體設計公司 ； 產業生命週期 ； 資源基礎論 ； 核心資源 ； 產品發展策略 ； 競爭策略

並列摘要

MCU is a small scale SoC consisting of ROM, RAM, CPU, and I/O in one chip. It is designed as a self-functioned component without any external circuits support. As so, MCU is regarded as a small-sized microcomputer used in product development for cost saving, energy saving, and size reduction. It has become a promising key component in new product design.

Applying “resource-based theory” and “industrial life cycle model”, the competitive strategies of a local MCU design firm was examined. The core competence and product development strategies from the initial design stage to the later sale/marketing stage are thoroughly studied. Their linkage and critical success factors are also reported. The results indicate that high quality, low cost, and innovativeness are the important competitive forces for the market share.

並列關鍵字

Semiconductor Design Company ； Industrial Life Cycle ； Resource-Based Theory ； Kernel Resource ； Product Development Strategy ； Competitive Strategy

參考文獻

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