全球運籌服務之模式研究－以汽車產業以及精密機械產業應用為例

Operational and Business Modeling of Global Logistics Service Providers - The Case of Automobile and Machinery Manufacturing Industries

李明憲(Magic M.S. Lee)

指導教授 ： 張瑞芬

國立清華大學/工學院/工業工程與工程管理學系/碩士(2006年)

https://doi.org/10.6843/NTHU.2006.00661

摘要

全球化競爭時代來臨，造成台灣眾多企業之衝擊，為了能夠在日趨激烈的競爭當中脫穎而出，勢必需要更便捷、更有效率之營運模式。在全球化佈局策略下，全球運籌已成為企業國際化的重要課題。汽車產業為面對國內之成車市場規模不足且已趨飽和之狀態，因而積極參與於全球供應鏈體系，國內各大汽車中心廠在與技術母廠合作下，朝向整車代工出口發展，已能出口整車產品至東南亞各國以及中國大陸。因此對於全球物流運籌有其迫切需求，物流運籌模式也因應產生變化。而在各階供應商方面，台灣因製造之品質水準能滿足全球市場普遍要求，故能打入全球之零組件市場，其所佔角色亦漸漸朝向售後服務零件發展，對於其營運模式與物流運籌模式亦將有所影響。而精密機械產業在台灣是另一個具有全球競爭力之產業，面對新的全球競爭模式，也極需針對其營運模式與物流運籌模式做改善。本研究即以此角度切入，應用以斐氏圖概念為基之流程塑模工具軟體（Income 4）建構汽車產業以及精密機械產業之全球運籌服務物流運籌模式及其商業營運模式。旨在探討台灣具有競爭優勢產業之物流運籌模式與其商業模式現狀，並進而配合全球化趨勢，提出改進方案。針對該產業特性，配合物流運籌，提出更具有效率與更有效之營運模式以及其物流運籌模式，而提供作為產業升級之參考。

關鍵字

運籌中心 ； 全球運籌管理 ； 全球供應鏈管理 ； 斐氏圖

並列摘要

Small and medium enterprises (SMEs) in Taiwan are undergoing transformation after the accession of the majority of Asian economics to the World Trade Organization (WTO). An important issue is how these SMEs will adjust to the new rules of global business. In order to keep their business thriving, these SMEs will need more effective and efficient business models. Moreover, SMEs will also need to apply new logistics models to cooperate with larger and global enterprises. The machinery manufacturing industry in Taiwan consists of thousands of globally competitive SMEs. The Taiwan Automobile industry is similar but also has a few very large and global enterprises. Both the machinery and the automobile industry are changing to better adapt to the global supply chain. The changes include the adaptation of strategies to improve their business and logistics business process models.
This thesis provides a two part analysis of these industries strategic adaptation. First, the business and logistics models of the industries are conducted by modeling business processes using Income 4 Petri-Net diagrams. The diagrams provide a concise map of the business and logistics process. For the second part analysis, after considering industry properties and globalization trends we apply logistics technology and new ideas to improve the business models and derive new logistics strategies. The proposed models satisfy the goal of increasing logistics efficiency, decreasing costs, shortening lead times, and integrating processes into the global supply chain.

並列關鍵字

Logistics Hub ； Global Logistics Management ； Global Supply Chain Management ； Petri Net