人格權財產性質之研究

現在社會中，伴隨著科技的進步、經濟起飛和娛樂產業的蓬勃發展，個人的姓名、肖像等可以代表個人形象的人格特徵，在商業市場中已經成為交易的對象，具有經濟上的利益，展現出其財產性質。我國法對於姓名、肖像此等人格特徵，乃是由人格權加以保護，惟傳統見解認為人格權保護之內容僅及於精神利益，然而我國裁判實務目前已經出現侵害人格權財產性質的案件，應該如何保護人格權的財產性質，現行法制是否尚有不足之處，實有討論的必要。作為和我國法律發展背景相似的國家，日本法藉由學說和實務發展出公開權作為保護的根據。本文將介紹日本法上公開權的歷史和相關之討論，希望可以從日本的發展經驗，對於我國人格權財產性質保護的討論提供建議。

關鍵字

人格權；人格權財產性質；公開權

並列摘要

In the modern society, with the advancement of science and technology, and the development of the entertainment industry, personal names, appearance, and other can represent the personality images, have become the object of transactions in the commercial market. So the personality right now shows the proprietary nature in nowadays, but in traditional opinion, the content protected by personality right is only the spiritual interest. However, in Taiwan’s referee practice, there have been cases of infringement of the proprietary nature of personality right. Therefore it is a necessary discussion about how to protect the proprietary nature of personality right in Taiwan’s legal system. As a national and legal development of similar background, Japanese law has developed the so-called right of publicity as the basis for protection. Therefore, this study will focus on the right of publicity in Japanese law, and discusses the history, and several important issues of the right of publicity, in order to offer some suggestions for the protection of proprietary nature of personality right in Taiwan.