高職生資訊隱私行為意向之探討

隨著人們生活水準的不斷提升與個人民主意識的抬頭，每個人已經開始注意私人權益及隱私；尤其是在個人資訊隱私的重視，並且年齡有逐漸年輕化的現象。本研究主要探討高職生在資訊隱私相關領域上所發生的行為意向，進而探究高職生在個人因素、網路使用情形、隱私態度、社會規範、與行為意向之間的相互關係。男生比女生更沉迷於網路世界中，所上網的時數多寡，對於資訊『隱私態度』是主導行為的主要議題，也就是男生在產生特定的行為前不管是偏差行為、理性行為、不理性行為前，個人的態度與主觀意識已經主導個人的行為模式；研究統計在具有神經質、負的外傾向、開放性個人特質和自我意識對『隱私態度』較為積極；其次研究發現具有隨和性的個人特質和自我意識對『行為意向』有影響，其結果可以依據統計結果提供高職生正確的『隱私態度』。統計研究發現個人背景、個人因素、網路使用狀況對於資訊『隱私態度』是具有影響力，顯示隱私態度在『行為意向』的重要性。社會規範象徵社會約束力，包括了針對『內部社會控制』個人行為的抑制力和『外部社會控制』社會整體的保護政策。研究結果發現有效的規劃社會規範能有效抑制高職生偏差資訊隱私行為。研究發現影響『行為意向』關鍵因素有自我意識、隱私態度、社會規範。

關鍵字

資訊隱私；行為意向；社會規範；抑制理論；自我意識

並列摘要

With the steady increase of the standard of living and the concept of individualism, everyone has started to put their emphasis on personal interest and privacy, particularly on personal information personal privacy. Nowadays, this concern has been taken care of even by people with young ages. This study is to investigate the Intention of vocational school students on Information personal privacy. Meanwhile, it reveals the interrelations of how vocational school students use the network, personal considerations, attitudes toward privacy, social norms and Intention. Male is more addicted to the net than female. On the basis of “Personal privacy attitude”, it is how much time students spend on the net that mostly affects their behavior. Accordingly, before certain possible manners – either rational or irrational behaviors, attitude and subjectivity have conducted how one behaves. On the one hand, it is proved that people with sensitivity, introversion, open-personality and the strong sense of self-consciousness take “personal privacy attitude” seriously. On the other hand, amiability and strong self-consciousness have a great influence on “Intention.” It is possible to apply this recovery to provide vocational school students from holding correct “Privacy Attitude.” It is recovered that personal background, personality network usage affect “Information personal privacy.” Which claims that privacy is vital in Intention. Social norms refer to social restriction, which includes inward social control and outward social control. The former represents the ability to control one’s behavior, the latter means the holistic social protection. It is found that effective social norms could prevent vocational school students from deviation, improper Information personal privacy behavior. Self -consciousness, privacy, and social norms are the key factors of Intention.