後千禧世代的壽險業領導風格：僕人式領導

Leadership of the Post-millennial Genaration in Life Insurance Industry: the Servant Style Leadership

陳雅華(Ya-Hua Chen)

指導教授 ： 陳建良

國立暨南國際大學/管理學院/兩岸高階主管經營管理境外碩士在職學位學程/碩士(2021年)

https://doi.org/10.6837/ncnu202100328

摘要

台灣壽險產業近年來成長快速，且越來越多年輕人投入該產業， 但該產業中的年輕人高流動率似乎將成為隱憂，如何能夠讓年輕人願意長期留下來奮鬥成為值得討論的議題，本研究旨在探討管理 2000 年後年輕人的領導方針，進而以僕人式領導為理論依據，試圖探究其適用性及合理性。
本研究採用個案研究法，以國際上龍頭外商壽險公司台灣分公司之台中某分處作為研究對象，該對象長期導入僕人式領導風格，研究結果發現該分處因僕人式領導的落實，使其年輕族群之流動率降低、績效提升、更有服務他人的意願，並且願意成為新的僕人式領導者，最後本研究推論出，僕人式領導適合導入在壽險產業中，以培養新生代領導人，或是提升組織人力成長績效、增加員工向心力。

關鍵字

壽險產業 ； 領導風格 ； 僕人式領導

並列摘要

Taiwan’s life insurance industry has grown rapidly in recent years,
and more and more young people have joined the industry. However, the high turnover rate of young people in the industry seems to be a hidden concern. How to make young people willing to stay and work for a long time has become a topic worthy of discussion. This research aims to
explore the leadership styles of young people after 2000, and then use servant leadership as the theoretical basis to explore its applicability and rationality.
This study adopts a case study method and takes a branch of
Taichung, Taiwan of the world’s leading life insurance company, as the research case. The subject has long used servant leadership style. The results of the study found that the branch is due to the implementation of servant leadership. It reduces the turnover rate of young people, improves performance, is more willing to serve others, and is willing to become a new servant leader. Finally, this research concludes that servant
leadership is suitable for use in the life insurance industry to cultivate
new young people act as leaders, or improve organizational performance and increase employee centripetal force.

並列關鍵字

Life insurance industry ； Leadership styles ； Servant leadership

參考文獻

一、 中文文獻

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