隨著時代與環境的轉變,企業面臨前所未有的壓力與挑戰,為求生存和發展,許多企業積極地尋求提升本身能力與競爭優勢的途徑,以因應全球化時代的來臨。特別是,當台灣的資源日漸缺乏,且勞力成本愈來愈高漲時,台商早就前往新的投資標的-東南亞地區進行國際化的開展。 而本研究主要是以學理上企業國際化的理論為基礎,再針對台灣已赴東南亞進行海外投資的企業為研究對象,藉以從中歸納並探討我國企業國際化的經驗及可行的策略。 為了驗證理論與實務的差距,本研究選取天下雜誌2007年針對國內1000大製造業所做的產業調查對象作為研究主體,並以50%比率進行比率分層抽樣法,結果共寄發474份問卷,回收有效問卷271份,有效回收率為57.17%。至於在分析上,則採用SPSS 12.0,並根據樣本回收資料進行資料的分析與構念間實質關係的檢測。 結果發現:(1)國際化動機對進入決策有正向且顯著的影響,(2)進入決策對績效有正向且顯著的影響,(3)國際化動機對績效有正向且顯著的影響,(4)企業特性對國際化動機有正向且顯著的影響,(5)企業特性對進入決策有正向且顯著的影響,(6)企業特性對績效有正向且顯著的影響。
As era and environment changing, making enterprises competing more violently, and facing more challenges. So, they must seek to find the ways to improve their abilities and increase their competitive advantage, in order to face the era of globalization. Especially, when the resources on Taiwan are lacking more, and labor costs on Taiwan are also higer, making Taiwanese enterprises seeking for new investment targets-in other words, to internationalize in Southeast Asia. Basing on the theory of internationalization, and using Taiwanese enterprises internationalizing in Southeast Asia as research objects, this study wish to induct and explore the related experiences of internationalization and strategy. In order to examine the differences between theory and practice, I choose the preceding 1,000 large manufacturing companies as research targets in this study. Then, I use proportionate stratified sampling, and the rate of sampling is 50%, so I mail 474 copies of questionnaires, 271 effective copies are retrieved, and the effective rate of retrieve is 57.17%. At last, I use SPSS 12.0 as an analysis tool. Finally, the research findings are included: (1) The influences of internationalization motivation on entry decision are active and significant, (2) The influences of entry decision on performance are active and significant, (3) The influences of internationalization motivation on performance are active and significant, (4) The influences of enterprises’s characteristics on internationalization motivation are active and significant, (5) The influences of enterprises’s characteristics on entry decision are active and significant, (6) The influences of enterprises’s characteristics on performance are active and significant.