動態圖像應用於網路媒體設計之研究-以Macromedia Flash為例

Motion Graphics Design in Internet Media-A case study of Macromedia Flash

吳吟姝(Yin-Chu Wu)

指導教授 ： 張柏舟

國立臺灣師範大學/藝術學院/設計研究所/碩士(2002年)

摘要

近代數位科技的進步使網路的傳輸速度由窄頻迅速的邁入寬頻，網頁圖像及影像設計的形式不再侷限在小小的容量發揮所傳的訊息，反之卻造成了檔案容量較大的動態圖像在網路的流行，如網路動畫故事、多元風貌的網頁設計……等，這些都是屬於網路多媒體的一部分。多媒體的功能在於結合圖畫、照片、視訊、音效，呈現於人的面前增進了人類相互間的溝通。本研究從網頁設計的動態影像資料分析與實驗的結果得知，互動式是即時的溝通，所以呈現出來的互動效果是格外的重要，因為這些圖像不斷激發人的溝通情緒所然。
打造這個網路多媒體文化環境的設計軟體裡，Macromedia Flash 的SWF動態檔案格式最屬爭議性。本研究經由資料蒐集的整合、分析、探究Flash軟體本身的特質後發現，Flash的功能性確實是適合在設計網頁領域表現出可期待的動態效果，由於其影像表現可在網路媒體的空間中運用，展現出不同的設計型態，未來更為廣泛被運用的趨勢將使網路多媒體成為資訊傳達和人際溝通的好方法。瞭解以Flash創作數位影像能提升網頁設計的品質亦為本研究的展望。研究的結果的呈現主要可歸納為三大主題：
一、根據文獻資料的蒐集與分析的過程中評估Flash軟體於動態網頁圖像展現的特性優勢、劣勢、功能性與可利用性。
二、Flash動態圖像實際創作分析與研究。

關鍵字

動態圖像 ； 網頁設計 ； 網路多媒體

並列摘要

The advancement of contemporary digital technology brings narrow bandwidth to wide bandwidth. The forms of web image and graphic design are not limited to the low volume messages themselves anymore. On the contrary, it causes prevalence of high-volume motion graphics files on the Internet. Those dynamic images on the Internet, such as animated story and web pages, are part of multimedia on the web. The function of multimedia is to combine graphic, photos, video, audio and presents to improve communications among people. In this study, the results from the web site design’s motion graphical data analysis and experiment shows that interactive communication is a form of real-time communication; in other words, the interactive effects are extraordinarily important, because these images continue to inspire human’s communication emotion.
Among the variety of design software in the net multimedia cultural environment, SWF dynamic file format from Macromedia Flash is the most popular one. After the integration, analysis, investigation of data collection through the Macromedia Flash itself, its functionality can indeed fits to perform expectable motion effects in the web page design. Because it can exhibit various design style in web form media, it will be implemented extensively and enable net multimedia to become a superior method of information transmission and human communications. The expectations of the study also include to understand about creating digital design by Macromedia Flash to enhance the quality of web page design. The conclusions of the study present the three primary results as follows:
1、According to collections of the past studies and analytical process, this research evaluates Flash regarding its features, advantages, weakness, functionality, and utilization.
2、From the viewpoint of visual psychology, the stimulation of motion graphical message during the experiment will cause the differences of visual search and faculty of memory.

並列關鍵字

Motion Graphics ； Web Design ； Internet Media ； Macromedia Flash

參考文獻

．Fiaz Hussain,2001,Essential Flash 5.0 fast：rapid web animation, Springer.

．Nielsen Jakob, 2000, Designing Web Usability: The Practice of Simplicity, New Riders Publishing.

中文部分：

（1）期刊

．胭脂虎，2002，讓Flash電影成為親善大使，新視界，September，天充文化。