手機主選單圖像動態模式與不同性別滿意度之關連性研究

THE RELATIONSHIP BETWEEN GENDER DIFFERENCE IN SATISFACTIONS AND DYNAMIC MODES OF MAIN MENU ICONS ON MOBILE PHONES

許馨元(Hsin-Yuan Hsu)

指導教授 ： 陳立杰

大同大學/設計學院/工業設計學系所/碩士(2007年)

摘要

在現今的手機設計中不斷地出現多樣化的造型和介面。就手機的造型來說，
已發展出具有男性與女性的特色手機，但目前市面上卻沒有針對男性與女性所設
計的操作介面；其中在圖像介面表現上，又以動態圖像出現在手機主選單的頻率
較高，這讓我們想到若是在性別差異的前提下，手機主選單圖像的動態模式是否
能增加滿意度，值得我們進一步深入研究。
首先針對現有品牌手機主選單圖像的動態模式進行調查，透過文獻調查篩選
出滿意度效標包括「圖像功能的辨識度」、「操作上的愉悅性」、「視覺的舒適
度」、「操作上的心理壓力」和「動畫呈現的順暢度」，以此作為問卷調查的項
目並發現在性別上呈現顯著差異。接著在本研究的實驗中分為兩階段，第一階段
我們安排具有實際型行為的選單與趣味型行為兩種選單進行實驗；實驗數據發現
實際型行為的動態選單評價較高。接著根據第一階段的實驗結果運用在第二階段
實驗中，以實際型行為為前提下探討造形上的差異，進行具有實際造形與實際行
為以及具有趣味造形與實際行為兩種選單之比較。
經由本研究得到：(1)符合實際型行為與趣味型行為之動態選單，在相較之
下，仍是前者較佳。(2) 在設計女性使用者的動態選單時，建議使用具有趣味造
形與實際型行為的動態選單，以避免在操作時產生心理壓力。（3）女性偏好具有
趣味造形與實際型行為的動態選單。(4)男性對於是否具有趣味造型與實際型行
為的動態選單並無特別偏好。本研究實驗結果有助於業界之手機主選單動態圖像
設計及其他相關產業之發展，並提供圖像動態模式規範，以利日後設計師進行設
計之參考。

關鍵字

動態圖像、行動電話、主選單、使用者介面

並列摘要

Among the present design of mobile phones, the varieties of appearances and
interface on mobile phones are increasing. For the appearances of mobile phones,there are difference styles for men or women. However, for the interface of mobilephones, gender differences have not gained much attention. Currently, the style ofgraphical user interface in main menu consists of dynamic icons. It is worth studyingthe satisfaction of main menu on mobile phones based on gender difference.
At first, the author studied the dynamic modes of main menu icons on mobile
phones from current market places. Based on literature reviews, five metrics relevant to satisfaction were collected, including the recognition of icons, the joyful level when using the icons, visual comfort, psychology pressure, and the fluency of dynamicicons. From the questionnaire survey of current icons, gender differences in satisfaction were identified. In order to study the factors that contribute to this finding,the experiments were carried out in two phases. The first experiment was about the differences between icons with realistic behaviors and entertaining behaviors. The data showed that icons with realistic behaviors are better than that with entertaining
behaviors. Based on the conclusion of the first experiment, the author conducted the second experiment to study the appearances of these icons. They are icons with realistic appearances and icons with entertaining appearances, both with realistic behaviors.
From the results of these experiments, this research has four conclusions. First,icons with realistic behaviors are superior to those with entertaining behaviors.Second, women prefer icons with entertaining appearances and realistic behaviors.Third, it was suggested that icons with entertaining appearances and realistic behaviors prevented it from increasing women’s pressure. Last, there are no significant difference between icons with realistic appearances and those with entertaining appearances for men. These findings can serve as the guidelines for the designers in the future.

並列關鍵字

User interface ； Dynamic icons ； Mobile phones ； Main menu

參考文獻

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