數位電視是電視技術發展未來的重要趨勢,配合國家的政策,未來不管是在數位技術的機器設備、軟硬體資源、各項配套的頻道規劃,以及閱聽人的收視習慣等,將會漸漸步上軌道,屆時整個數位製作的環境已然成形,各項技術的發展與應用也將隨之普及。 而體育運動與媒體發展之間的關係,長久以來也維持相當地密切,熱門的運動賽事造成高收視率的運動節目,媒體投資運動節目,就是因為看重職業運動背後強大的號召力;尤其近兩年來,在國內職業運動成長的帶動下,吸引了廣大的球迷作為收視的後盾,民眾對體育運動的投入日漸增加,運動節目也愈來愈受到重視。 職業運動的發展與數位電視環境的成形,將是未來數位電視運動節目製播與發展的重要基礎,為了提供運動節目在數位電視時代中的定位與方向,本研究針對運動節目的製作、播出、數位傳播科技的應用、以及電視運動節目在數位電視時代中的發展狀況等問題,對相關國內外文獻進行分析,同時訪談數位電視、硬體科技、運動節目等專家學者,透過整合各類專家的不同意見,為數位電視時代中的運動節目製作人員提供節目製作的藍圖,並釐清未來與職業運動、商業、閱聽人等各面向結合的多元發展。 本研究發現在數位電視時代中的運動節目,可應用各種新傳播科技,藉由新科技的互動、多線、高影音品質等特性,強化運動節目的本質。而在節目製作方面也可利用數位電視製播網的概念,增加工作人員效率。此外,多元化的播出型態、廣告呈現與加值服務都是未來數位電視時代中運動節目製播的趨勢,同時也是可帶來商業利益的基礎。本研究也針對數位電視運動節目的設計、加值服務的拓展、製播人員的職能等問題提出具體的建議,使得未來運動節目能充分應用科技的優點,服務國內廣大的運動迷。
Digital Television (DTV) will be a very important broadcasting technique in the future. As long as the government policy of DTV has been ready, the equipments, hardwares, softwares, channel carriers, and the habits of audience will all be on the way. The digital program production environment will be matured, and the development and application of digital techniques will be universal. The relationship between sports and media has been very close for a long time. Popular sports programs have very high rating number. That’s why media industry would like to spend a lot of money to invest sports program. Recently, the professional sports in Taiwan are growing up. Many sport fans turn to be the faithful audience of TV sports program. It is very helpful for the development of sports program in DTV. Therefore, the development of professional sports and a mature environment of DTV will be the base of sports program production in the future. To provide the definition and direction of sports program in DTV, this research emphasized on following subjects: the production of sports program, the application of digital broadcasting techniques, and the development of sports program in DTV. Methods of the research are literature analysis and interview. By integrating these experts’ opinions, this research drew a map for TV sports program stuffs in the digital era, and figured out the development of TV sports program combined with professional sports, business, and audience. The results of this research are : 1.) The characters of Digital broadcast techniques could strengthen the essence of sports program. 2.) The concept of Network Broadcasting Studio could increase efficiency of TV program production. 3.) Diversification of sportscast, advertising representation, and value-added service will be impressed in the future. The suggestions of the research are according to following subjects : the design of sports program, the development of value-add service, and the skills of production staffs.