高中職學生藥品廣告素養與購用藥品風險行為之研究

The Study on Drug Advertising Literacy and Medication Risk Behaviors among High School Students

李嘉純(Lee Chia-Chun)

指導教授 ： 張鳳琴

國立臺灣師範大學/教育學院/健康促進與衛生教育學系/碩士(2019年)

https://doi.org/10.6345/THE.NTNU.DHPHE.013.2019.F02

摘要

本研究目的為探討高中職學生藥品廣告素養與購用藥品風險行為的現況及關係。研究對象為106學年度全國高中職學生，採等比機率抽樣方法，共計1,897名高中職學生完成網路問卷調查。研究結果如下：
一、受測學生的藥品廣告素養呈中上程度。
二、過去一年約有一成八學生「購用國外攜帶回來的藥品」，女生、高中生、藥品廣告暴露多，愈容易「購用國外攜帶回來的藥品」。
三、過去一年約有一成五學生「購用親朋好友介紹的藥品」，高中生、藥品廣告暴露多、藥品廣告素養低，愈容易「購用親朋好友介紹的藥品」。
四、過去一年約有6％學生「在非合格場所購買他人兜售藥品」，藥品廣告素養低，愈容易「在非合格場所購買他人兜售藥品」。
五、過去一年約有6％學生「看電視廣告/聽廣播宣傳/上網路買藥」，藥品廣告素養低，愈容易「看電視廣告/聽廣播宣傳/上網路買藥」。
建議將藥品廣告素養融入校園正確用藥教育，以提升學生藥品廣告素養及減少購用藥品風險行為。

關鍵字

學生 ； 藥品廣告 ； 素養 ； 購用藥品風險行為

並列摘要

The purpose of this study was to examine drug advertising literacy and medication risk behaviors among high school students. A probability-proportionate-to-size sampling method was used. A total of 1,897 senior and vocational high school students completed online self-administered questionnaire in 2017. The main results were as follows.
1.The level of students’ drug adverting literacy was above average.
2.About 18% of students obtained medicine from overseas suppliers in the past year. Multiple logistic regression analysis results indicated that girls, senior high school students, students with higher drug advertising exposure were more likely to obtain medicines from overseas suppliers.
3.About 15% of students obtained medicine from family/friends in the past year. Multiple logistic regression analysis results indicated that senior high school students, students with higher drug advertising exposure and lower drug advertising literacy were more likely to obtain medicine from family/friends.
4.About 6% of students purchased medicine from unlicensed sources in the past year. Multiple logistic regression analysis results indicated that students with lower drug advertising literacy were more likely to obtain medicine from unlicensed sources.
5.About 6% of students obtained medicine from TV/radio advertisements or online sales in the past year. Multivariate analysis results indicated that students with lower drug advertising literacy were more likely to obtain medicine from TV/radio advertisements or online sales.
The findings suggest that medication education could integrate drug advertising literacy to enhance students’ drug advertising literacy and reduce medication risk behaviors.

並列關鍵字

high school student ； drug advertising ； literacy ； medication risk behavior

參考文獻

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中文部分

王慧瑜、林孟嬌、曾美容、林振順、廖玲巧 (2013)。民眾用藥行為調查分析。藥學雜誌，29(3)。149-154。

王舜偉 (2002)。廣播賣藥節目研究-媒介系統依賴理論之觀點。(未出版碩士論文)。南華大學。嘉義縣。