環境意識產品設計傳達形式之研究分析

隨著環保議題的迫切與需求，綠色設計的發展越臻成熟，環保產品的多樣性也更加豐富，然而環保產品大多仍以產品是否符合友善環境為主，本研究從生活觀察與文獻中發現產品不僅是機能上的滿足，更可傳達環保觀念或教育知識等，近年來逐漸有學者探討設計師如何藉由設計手法傳達環境意識予使用者，然而多半針對特定方向進行探討，其整合性的論述及設計手法之運用較少著墨。本研究旨在建立一環境意識產品設計傳達形式之設計原則，分析歸整其設計細項之傳達手法。首先透過探討環境意識之傳達形式相關文獻進行國內外搜尋和探討、彙整其設計手法，再應用KJ法將先前得到的細項設計手法作解構重組、分類與命名，研究結果得到五個傳達環境意識的產品設計方向（簡稱EMTRL原則）：E（Eco-friendly）環境友善設計，M（Message）綠色訊息傳達，T（Technology）創新綠色技術，R（Reflection）反思的設計，L（Lead）親環保行為導引，其中包含51項設計原則並佐以產品案例輔助說明設計手法之應用，最終以此原則進行三項實驗創作，而得到以下結論：（1）以EMTRL原則作為產品設計發想的參考，可以有新的創作、新的思維流程；（2）EMTRL原則似乎是一種整合性質的設計；（3）因產品特性或顧慮使用者感受等因素，有時會選擇避開某些傳達形式；（4）成本，經濟效應與普及性雖未納入EMTRL原則中，仍應列為設計要項；（5）具環境意識之產品設計，有機會發展成兼具教育孩童環境意識的實用教材。期望本研究所得之EMTRL原則，發展為一創意思考之設計方法，有助於設計師於發想創作實務上更加具體的參考依據，更可供後續研究對於使用者環境意識之提升成效作為研究方向。

關鍵字

環境意識；產品設計；傳達形式；環保設計；設計原則

並列摘要

We noticed that there are more and more eco-product designs due to increased environmental issues, yet most of the eco-products still focus on how to reduce the environmental impacts. However, several related literature mention that the products are not applying the function only, but also need to communicate the meaning of environmental consciousness. Many documents only emphasized single theme or lack of design techniques. This research aims to develop a design principle for types of communication on environmental consciousness product design. First, this study analyzed related literature and listed all the design techniques. Then, we use the KJ method to organize, classify and name them. The following process has obtained five product design directions (EMTRL principle) that convey the environmental consciousness, which include 51 design sub-principles. The EMTRL principle includes: E (Eco-friendly) environment friendly design, M (Message) Green message communication, T (Technology) innovative green technology, R (Reflection) reflection design, L (Lead) pro-environmental behavior guide. This study tried to use the EMTRL principle to design three products. The conclusions of this study are listed as follow: (1) The EMTRL principle can be a new design thinking procedure; (2) The EMTRL principle can help to achieve an integral design; (3) Because of the product characteristics or user perception, this study suggests that designers should avoid choosing some certain communication styles; (4) Cost, economic effects and universality are not included in the EMTRL principle, but should be considered in design; (5) The product of this environmentally conscious design can turn into practical teaching materials to educate children about environmental consciousness.This study expects the EMTRL principle can be able to develop a design thinking procedure for environmentally conscious product design, and provides specific references in the future.