某零售業數位學習之知覺價值對學習成效之關聯-以科技接受模式觀點

The relevance between the perceived value of E-learning and Learning Effectiveness in the Retail Company -Technology Acceptance Model Perspective

林涵青(Lin Han-Ching)

指導教授 ： 蕭顯勝 ； 康雅菁

國立臺灣師範大學/科技與工程學院/科技應用與人力資源發展學系人力資源發展碩士在職專班/碩士(2022年)

https://doi.org/10.6345/NTNU202201634

摘要

隨著科技快速的發展新智慧零售時代崛起，打破虛擬與實體的界線，同時零售業市場進入門檻相對容易且人員異動頻繁，因此建置數位學習平台，欲藉由數位學習平台的便利性，將公司發展之重點項目迅速的推廣給每位前線員工，然而員工對於數位學習之接受程度及學習成效為何呢?提升員工知覺價值是否對學習成效間具有影響呢?故本研究以科技接受模式為研究之理論基礎，探究某零售公司員工使用企業內部之數位學習系統後，對於科技接受度、知覺價值及學習成效之影響情形。
本研究將以使用數位學習系統之某零售前線員工為研究對象，並採用問卷調查法，有效樣本數共790份，經由SPSS軟體進行背景資料分析，並藉由SmartPLS軟體運行偏最小平方結構方程模型分析。研究結果發現：（1）使用數位學習之「知覺易用性」會正向影響「知覺有用性」。（2）「知覺易用性」會正向影響「使用態度」，但「知覺有用性」不顯著影響「使用態度。（3）「使用態度」會正向影響「行為意圖」。（4）「行為意圖」與「知覺價值」會正向影響「學習成效」。（5）「知覺價值」對「使用態度」與「行為意圖」不具有調節作用。本研究依據結果提出結論與建議，認為加強員工對數位學習平台的有用性感受，以提升使用態度及行為意圖之影響，進而提升學習成效，並強化知覺價值也有助於達到學習成效，並藉此研究的成果，提供給個案公司人力資源部門作為數位學習規劃之參考。

關鍵字

科技接受模式 ； 數位學習 ； 知覺價值 ； 學習成效

並列摘要

With the technology has developed rapidly and the rise of the new smart retail era, breaking the boundary between virtual and physical. In the meantime, the barriers to entry in the retail market are relatively easy and personnel changes are frequent. Therefore, the establishment of a digital learning platform is to quickly promote the key projects of the company’s development to every frontline employee. However, what is the acceptance and learning effect of employees for digital learning? Does improving the perceived value of employees have an impact on learning effect? This exploration takes the scientific and technological acceptance model as the theoretical basis of the research, and aims to prove the relationship between technology acceptance, perceived value and learning effect of employees of a retail company after using the internal digital learning system.
This study uses a questionnaire survey method, aiming at the front-line employees of a retail enterprise using the digital learning system as the research object, and the number of valid samples is 790. Background data analysis was performed by SPSS software, and partial least squares structural equation model analysis was performed by SmartPLS software. The results of this study shows that：（1）Perceived ease of use has significant influences on perceived usefulness.（2）Perceived ease of use has significant influences on attitudes toward use, but perceived usefulness hasn’t significant influence on attitudes toward use.（3）Attitudes toward use has significant influences on behavioral intention to use.（4）Both behavioral intention to use and perceived value have significant influences on learning effectiveness.（5）Perceived value was not moderated by attitudes toward use and behavioral intention to use. Based on the results, this study puts forward conclusions and suggestions. It believes that strengthening employees' perception of the usefulness of digital learning platforms can improve the influence of using attitudes and behavioral intentions, thereby improving learning outcomes. Strengthening perceived value will also help to achieve learning outcomes. The research results are provided to the human resources department of the case company as a reference for digital learning planning.

並列關鍵字

Technology Acceptance Model ； E-learning ； Perceived value ； Learning effectiveness

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