成功創業執行地圖之研究

The Implementation Map of Successul Start-up

蔡俊瑩(Jung-Ying Tsai)

指導教授 ： 簡德金

國立虎尾科技大學/管理學院/資訊管理研究所/碩士(2015年)

https://doi.org/10.6827/NFU.2015.00117

摘要

全球在經歷了經濟震盪與金融海嘯後，各大企業受到偌大衝擊，各國景氣大都呈現低迷。故許多國家都開始鼓勵創業活動的發展，希望提振低迷的景氣。然而，創業者若沒有全然瞭解與充足準備就冒然投入創業行列，往往功敗垂成。創業議題於1980年代開始被研究至今，僅管已被日益重視，且有眾多學者提出相關研究成果，但仍缺乏一套系統化流程，以及階段性改善機制與營運績效的查核，導致創業者在創業過程中，仍須不斷摸索與承擔高度失敗風險。為此，本研究將提出一套系統化的創業流程架構，以提升成功創業的可能性。本研究除彙整國內外文獻所提及的關鍵成功因素，並運用KJ法、焦點團體法、德爾法等質性訪談法，且以PDCA管理循環為基礎，建立以各部門功能為管理範疇之「成功創業執行地圖」。

本研究成果，不僅明確指出創業過程應遵守與注意之系統程序，更能協助創業者參照此程序，逐步強化相關營運機制與事項，進而奠定新創企業成功經營之模式，降低其失敗的風險。

關鍵字

創業關鍵成功因素 ； 執行地圖 ； 質性訪談法 ； PDCA

並列摘要

Most of the employment market and economic have a slump phenomenon after the global financial tsunami and suffered an economic shock. Therefore, many countries hope to boost the sagging economic through encouraging entrepreneurial activities. But if entrepreneurs had not a comprehensive understanding and preparation before venturing into the entrepreneurial ranks, they would often go down the drain.

Although the entrepreneurial issues have been raised by many scholars, the research results are too conceptualized and not comprehensive. And it lacks a systematic process, Stages improvement mechanism, and Operational performance Check. The result brings entrepreneurs still need to continuously explore and undertake the risk of failure. To improve these dilemmas, this study proposes systematic process architecture to enhance the likelihood of successful operation.

In addition to aggregated the key success factors, this study also uses qualitative interviews and bases on PDCA management cycle to build “a startup implementation map”.The study results not only clearly point out the systematical progresses in entrepreneurial process, also assist entrepreneurs to strengthen operation mechanism and reduce the possibility of failure.

並列關鍵字

Implementation Map ； Successful Start-up ； Qualitative interviews ； PDCA

參考文獻

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