以層級分析法探討STN－LCD產品別委外代工策略-以N公司為例

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吳封孝(Feng-Hsiao Wu)

指導教授 ： 陳振明

國立中央大學/管理學院/工業管理研究所碩士在職專班/碩士(2008年)

摘要

近幾年來TFT-LCD快速崛起，許多TFT-LCD面板廠紛紛往大尺寸發展，從32吋、37吋、42吋到50吋，乃至於60吋、100吋，而面板廠的汰舊換新也越來越快，後段模組廠LCM亦相中了這塊大餅，市場上成立了許多新的面板模組廠，至此TFT-LCD的面板廠，開始亦將使用人力較多的模組廠分包出去，專注於自己的製程技術。
另外因智慧型手機及數位相框的發明，從原本1.5”的傳統基本功能的手機到照相手機至智慧型手機，越來越多的商務人士手中持有一台智慧型手機，方便記事及擁有導航功能。
而數位相框從原本傳統傻瓜相機到數位相機以及最新的數位相框，對於此發明可以保存更久的照片，讓消費者可以瀏覽多年前的照片，或是最新拍攝的相片，隨時都可以辦的到。
因為這兩項的新產品的應用，TFT-LCD面板廠將舊有的3.5代線，轉型生產中小尺寸面板，間接壓縮了STN-LCD的生存空間，對於此STN-LCD應努力想辦法降低生產成本，唯一的選擇就是仿照TFT-LCD模式，將使用勞力密集的後段組裝外包或是移往第三地低勞工的地方設廠生產。
因為許多TFT-LCD跨進了中小尺寸的領域，另N公司在接單時發生了一些狀況，此時N公司的主管發覺應該仿照TFT-LCD將某部分的使用勞力密集的產能外包，而委外的模式該採用何種模式？是否將所有的產品外包？本篇論文即是針對STN-LCD的產品特性做探討適合的委外生產模式，使之能夠在營運上更上一層樓。

關鍵字

液晶顯示器 ； 原廠委外製造 ； 層級分析法

並列摘要

TFT-LCD has emerged fast in recent years, a lot of TFT-LCD panel factories develop to the large size one after another, from 32”, 37”, 42”to 50”, and even in 60”,100”, the eliminating old of and panel factory changes newly more and more fast, and then one section of factory LCM of model''s groups also takes a fancy to this pancake, a lot of new panel mould group''s factories have been established on the market, so far panel factory of TFT-LCD, begin, use manpower more mould group factory divide and put out to contract also, absorb in making technology Cheng one''s own.
Besides, because invention of smart mobile phone and digital picture frame, from originally 1.5” traditional mobile phones of basic function to taking pictures and smart mobile phones, more and more commercial personages hold a smart mobile phone on his hand, it is convenient to keep a record of events and have navigation functions.
And several phase frame, from traditional auto-camera, digital camera, to digital camera frame, it can keep the longer photo as to this invention. It can be done at any time that consumers want to view the photos many years ago, or the photograph shot newly.
Because of two new applications, TFT-LCD with older generation 3.5 factory made the transition and produced the medium and small size panel. It compressed the living space of STN-LCD indirectly, then STN-LCD should make great efforts to try every possible means to reduce the production cost as to this STN-LCD. The only way is imitated TFT-LCD, remove back of production section with the intensive-labor to low-salary country.
Because medium and small field of a lot of TFT-LCD steps into, some states have happened on N company while receiving orders, the executive of N Company feel that if it should imitate TFT-LCD, outsourcing the production section with the intensive-labor. But what kind of outsourcing model can use? And be all production could used the way of outsourcing? This thesis is discussing the suitable outsourcing model for the characteristics of STN-LCD production, make it can attain a yet higher goal in running.

並列關鍵字

ODM ； TN ； AHP ； OEM ； LCD ； STN ； TFT

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