隨著Web2.0的發展,人與人之間的開始藉由電子的傳輸獲取新資訊,並進行網路人際關係的交流,近年來,網路社群迅速的發展,吸引了大量的網路使用者參與,其中,對於網路使用者的價值內涵是值得探討的議題,本研究以Facebook使用者為主要對象,欲探討使用者的本身的虛擬社群意識、歸屬感以及離線互動之間的關聯性,採用問卷發放的方式進行調查,抽樣的樣本限定為學歷為大學以上的在學學生,總回收之有效樣本為165份。 本研究透過Visual PLS1.04與SPSS 18.0為主要分析軟體,綜合研究結果發現,除了人口變項對於離線互動並無呈現特別顯著之情形,其餘的虛擬社群意識、使用者的歸屬感與離線互動之間都呈現顯著的影響,期望本研究結果能夠提供Facebook平台設計者或社團創辦人等相關的實質參考依據。
With the development of Web 2.0, between the people began to acquire new information by electronic transmission, and the interpersonal communication network for the past few years, the Internet community developed rapidly attracting a lots of network users' participation. Among them, the connotation of the value of Internet users is worth discussing, this study is using the Facebook's users as the main research objects to analyze the correlation among the user's sense of virtual community, a sense of belonging and the offline interaction. This study used questionnaires to investigate the sampling sample limited to university education in school students and the last 165 valid questionnaires were analysis. In this study used Visual PLS1.04 and SPSS 18.0 software for the main analysis tool. Found that besides demographic variables for offline interactive show no particularly significant of the situation, the rest of the virtual community awareness and a sense of belonging and offline interaction between the user's have shown a significant impact. Expect the results of this study can provide a real reference for the Facebook's platform designers or association founder.