- 學位論文
建構組織關鍵活動與資訊科技使用模式之理想廓形：以連鎖餐飲業為例
Developing an ideal profile of OCA and IT usage: The case of a foodservice chain
摘要
本研究對象以台灣連鎖餐飲業為主，近年來連鎖餐飲分店迅速增加，企業積極擴張事業版圖無非是想為組織帶來成功。透過組織投入大量資源與監控、指導並不斷執行，幫助組織達到預期的成功的特定活動，即為「組織關鍵活動」。在連鎖店情境下，各家分店的組織關鍵活動必定有所差異；然而，總公司仍導入統一一套資訊科技協助日常營運與管理，如何使用統一的資訊科技支援組織關鍵活動並帶來成功，已成為分店的重要課題。 本研究經由訪談與分析找出連鎖餐飲業十項組織關鍵活動列表，進一步進行深度訪談，並結合次級資料、紮根理論進行資料分析，最後得到資訊科技使用形式分為基礎型、追隨型、創新型，之後本研究透過兩位專家修正，將組織關鍵活動類分為內部管理、外部管理及產品服務。分析結果發現當內部管理與基礎型資訊科技使用結合較為適配，而外部管理則與創新型資訊科技使用適配，產品服務則適合追隨型。本研究期盼結果可以提供連鎖餐飲業未來建置資訊科技與策略發展時的依據，作為企業未來在加強企業電子化的參考方向，進而達到提升產業的競爭性。
並列摘要
In recent years, the branches of foodservice chains have been rapidly increased, and every branch wants to be successful. The activities with highest priority for the organization and with high willingness to invest resources on are organizational critical activities (OCAs). In the foodservice chain, even when every branch’s OCAs are different, however, the corporation still imports a unified set of information technology to assist the daily operation and management. Thus, how to use unified information technology support organization's OCAs differently has become an important issue. After in-depth investigation and analysis by using grounded theory on nine branches, this research found out ten OCAs in foodservice chain industry and three three kinds of information technology use termed basic information technology usage, comprehensive information technology usage, and innovative information technology usage. Furthermore, based on the categorization from two experts, OCAs can be grouped into internal management, external management, and product service. Basic information technology usage is more adapted to internal management while external management fits with innovative information technology usage. Product service fits with comprehensive information technology usage. It is hoped that this study can be used as the basis for foodservice chain industry to develop information technology strategy appropriately and increase its competitiveness in the future.