竹田地區遊憩資源調查與遊程設計之研究

本研究之主要目的為對竹田地區進行觀光資源調查，進而對觀光資源進行SWOT分析，最後再依據SWOT分析所產生之課題與構想，提出對策並設計有關竹田地區之相關遊程。研究將先透過探索文獻資料，而彙整出竹田地區的自然與人文資源概況，並以深度訪談的方式加以驗證，此外，亦將利用SWOT分析解析竹田地區觀光資源現況的優勢、劣勢、機會、威脅並延伸出策略研擬，再做出遊程設計。結果發現人文資源較自然資源豐富且多元，未來能運用以人文為主、自然為輔去設計遊程，因應慢城之推廣，採取慢慢遊地方式遊玩，所以不讓遊程安排的景點太過緊湊，不管在距離還是時間上都掌握在遊客能接受的範圍內，滿足遊客在食宿遊購行的各種心理滿足。最後，綜合上述總總給予各面向之結論與建議，期望本研究能為竹田地區貢獻一己之力，往後能給竹田地區發展觀光做為一個參考依據。

關鍵字

竹田地區；國際慢城；遊憩資源規劃；遊程設計

並列摘要

The main purpose of this research is to investigate the tourism resources of the Taketa area, and then conduct a SWOT analysis of the tourism resources. Finally, based on the issues and ideas generated by the SWOT analysis, propose countermeasures and design related tours in the Taketa area. The research will first gather the natural and human resources overview of Zhutian area through the exploration of literature data, and verify it by means of in-depth interviews. In addition, SWOT analysis will also be used to analyze the advantages, disadvantages, opportunities, and threats of the current situation of tourism resources in the Zhutian area. And extended the strategy research, and then made the tour design. It turns out that human resources are richer and more diversified than natural resources. In the future, we can use humanities as the mainstay and nature as a supplement to design the itinerary. In response to the promotion of the slow city, we will take a slow travel method to play, so the attractions in the itinerary should not be too tight. , Both distance and time are within the acceptable range of tourists, to meet the various psychological satisfaction of tourists in the purchase of food and lodging. Finally, based on the conclusions and suggestions given by the above-mentioned general manager for all aspects, it is hoped that this research can contribute to the Zhutian area and serve as a reference for the development of tourism in the Zhutian area in the future.