LOHAS（樂活）生活型態為理念之插畫創作研究

The Study about Illustration Creation with LOHAS Life Style as the Concept The Study about Illustration Creation with LOHAS Life Style as the Concept The Study about Illustration Creation with LOHAS Life Style as the Concept The Study about Illustra

郭芳妤(Fang-Yu Guo)

指導教授 ： 黃雅卿

國立臺中科技大學/設計學群/商業設計系碩士班/碩士(2009年)

摘要

「LOHAS是讓人與地球都幸福的關鍵」，在台灣雖然是新名詞，但是它漸進式地滲透，觸角更不斷地延伸，已慢慢轉變為時下最不可忽略的生活型態，不像從前提到環保或養生時來得這麼有距離感，而是經由包裝、設計、提升質感，以全新精神登場的風貌。但是，日常生活中許多商品或是行為常常被冠上LOHAS這個名詞，也常被不正確的濫用，有多少人可以體認到在LOHAS的趨勢下，其背後的省思，而不是把它當成稍縱即逝的流行或是商機無限的專有名詞。
本研究以LOHAS為主題之插畫創作，藉由手繪插畫呈現LOHAS豐富的層面，傳達質樸的氛圍與手繪的溫度，並收集相關文獻進行分析，探討如何在各個生活層面實踐LOHAS的生活態度，並融入創作者本身對LOHAS的體認與觀點。為了在創作時能兼具豐富的視覺性與系列性，故將表現風格、形式、效果、技法與材料、色彩運用的文獻，分別有系統的表格化，擬定設計原則供創作時參考，並舉辦主題個展，作為本創作研究之成果發表。以達到以下四項研究目的：1、LOHAS就近在日常生活裡，可以在生活中實現，不是稍縱即逝的流行與商機無限的專有名詞，希望藉由插畫系列創作來傳達此一概念，讓觀看者體認到在LOHAS的趨勢下，其背後的意涵與更深層的反省。2、藉由手繪插畫、布料和縫線的結合，呈現層次豐富與活潑的視覺設計，傳達溫暖、清新的感受，使LOHAS的生活態度與插畫相呼應。

3、目前相關書籍之內容，皆以真實圖片作為輔助說明，用手繪插畫的模式去傳遞LOHAS的概念，成為更有趣與活潑的組合。4、將插畫創作成果發表，透過展演活動檢驗傳達效果是否成功。

關鍵字

LOHAS、生活型態、插畫

並列摘要

“LOHAS is the key to allow people and the Earth to be happy”. Although it is a new term in Taiwan, it permeates into Taiwan progressively and extends continuously; it has slowly changed into the life style that cannot be neglected at present. Unlike in past days, people might have a feeling of distance when talking about environmental protection or keeping in good health, instead LOHAS has been packed, designed and its quality has been promoted so as to appear with the brand-new spirit. However, a lot of goods or behavior is often tagged with “LOHAS” in daily life, and they are often misused incorrectly. Under the trend of LOHAS, how many people could realize the true meaning of LOHAS but not regarding it as the transient prevalence or business opportunity becomes the main issue.

This study focuses on the illustration creation that regards LOHAS as the theme, this kind of creation uses hand painted illustration to show LOHAS’ abundant aspects so as to convey the modest atmosphere and the temperature of hand painting to others. Relevant documents would be collected for analyzing, and then how to practice the life style of LOHAS on each life aspect would be discussed while creators’ realization and viewpoints towards LOHAS would also be mentioned in the discussion. In order to have abundant visual effects and series concurrently while creating, the documents that show the style, form, effect, technique and material, and the use of color would be tabulated systematically and separately; the design principle would be drafted for consultation, and theme individual exhibition would be held so as to serve as the result publication of this creation study. The following four study objectives would then be achieved: 1. LOHAS is just around the corner, people can realize it in the daily life, it is neither transient prevalence nor business opportunity; the researcher hopes to convey this concept through the series of illustration creation, allowing the viewers to understand the true meaning of LOHAS and have deeper introspection under the trend of LOHAS. 2. Through the combination of hand painted illustration, fabric and stitch, the lively visual design with abundant arrangement of ideas could be shown so as to convey warm and fresh feeling, thus the life style of LOHAS echoes with the illustration.3. Presently, the content of relevant books uses real pictures as auxiliary interpretation; thus, using hand painted illustration to convey the concept of LOHAS becomes a more interesting and lively combination. 4. The results of illustration creation would be published, and then the success of communication effect would then be examined through exhibition activities.

並列關鍵字

LOHAS、Life Style、Illustration

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