越南移工來臺動機與消費行為之研究

A Study of the Motivation and Consumption Behavior of Vietnamese Migrant Workers Coming to Taiwan

陳裕元(Yu-Yuan Chen)

指導教授 ： 楊東震

義守大學/管理學院/管理碩博士班/碩士(2021年)

摘要

本研究採取質性研究方法之焦點團體訪談法（Focus Group），目的是真實呈現高雄地區越南籍移工在臺灣的消費行為，也是在「描述」、「詮釋」與「發掘」移工來臺前之心理因素、家庭經濟背景、來臺後的工作收入狀況及心理適應情形與其在臺消費行為樣態、程度之間的關聯性，瞭解探討移工在臺消費行為及消費聚集空間，同時提供地方政府對設立東南亞觀光商圈之規劃管理參考。
本研究蒐集相關文獻資料進行分析、歸納整理，以作為本研究訪談題項之擬訂及結果討論分析之基礎，訪談共分為移工來臺前心理因素、移工來臺後工作生活及移工來臺後消費行為及消費程度等3個主題，計17個訪談題項內容，歸納出研究結果發現，越南移工決定來臺工作之心理層面有追求經濟層面的改善、體驗國外的生活、增加視野經歷、臺越文化差異較小及受親友及仲介影響等原因，在臺工作生活則有語言飲食、工作壓力、思鄉方面的情緒適應，研究結果也發現，移工對於喜愛的商品並不在意其價格，消費商品也朝向高價趨勢，每月在臺消費額度明顯提高，他們觀念隨著臺灣地方消費文化及越南同鄉群體之影響而漸漸改變而相似，與移工在越南時的家庭經濟背景較無相關程度之關聯性，在政府消費領域協助方面，受訪移工則一致期待有專設規劃之越南消費商圈。最後，再對實務方面及後續研究做出相關建議。

關鍵字

焦點團體訪談法 ； 移工 ； 消費行為 ； 消費聚集空間

並列摘要

This study adopts the qualitative research method of Focus Group Interviews (FGI), which aims to present the consumption behavior of Vietnamese migrant workers in Kaohsiung in Taiwan, and to "describe," "interpret," and "explore" the correlation between the psychological factors of migrant workers before they came to Taiwan, their family economic background, their work and income status after they arrived in Taiwan, and their psychological adaptation to the pattern and extent of their consumption behavior in Taiwan. This study is intended to understand and explore the consumption behavior of migrant workers in Taiwan and the space for them to gather, and to provide reference for local governments to plan and manage the establishment of Southeast Asian tourism business districts.
The interviews were divided into three themes: psychological factors before migrant workers came to Taiwan, working life after migrant workers came to Taiwan, and consumption behavior and degree of consumption after migrant workers came to Taiwan, and 17 interview questions were used to summarize the findings. The study also found that migrant workers did not care about the price of their favorite products, and their consumption trended toward higher prices, and their monthly spending in Taiwan increased significantly. Their perceptions gradually changed with the influence of local consumer culture and Vietnamese hometown groups, and were less related to the economic background of their families in Vietnam. Finally, we will make recommendations on practical aspects and follow-up studies.

並列關鍵字

focus group interviews ； migrant workers ； consumer behavior ； consumer gathering space

參考文獻

李聯雄、盧佩玲、鄭淑芳(2009)。外籍勞工安全衛生管理制度與規範研究。勞工安全衛生研究季刊，17(3)，283-299。

一、中文部分

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