系統化精實創新創業方法之研究

大爆炸時代來臨，帶來的是企業生命週期的縮減，企業發展的模式也必須隨之改變。這意味著新創者擁有前所未有的機會與挑戰，只要挖掘消費者真正的需求並且對應到正確的市場與時機，企業就有機會一飛沖天。但當新創企業的系統完備性不足的時候，很有可能給予競爭對手突破的機會，而導致面臨創業危機。新創者需具備精實及敏捷思維以輔助系統完備性的設計與執行，才能在有限資源及時間的情況下，兼顧快速創新的環境變化、引導新創事業加速發展。為了建構一個可供新創者參考並據以發展的系統化精實創新創業方法論，本研究採用質性研究方法，以半結構式進行焦點團體訪談，邀請相關領域的專家與實務工作者探討新創事業之要素，並採用紮根理論將訪談的資料進行編碼程序分析，形成初步的理論模型。之後，透過敏捷創業、精實創業、Babson College創業教育模式等各種創業理論方法的融合及印證，逐步建構出新創者能夠藉以引導思考、並且邁向成功道路的系統化精實創新創業發展步驟。本研究之精實創新創業方法強調以精實創業之內涵尋找消費者潛在需求並以最少資源創造最大價值，以敏捷創業之內涵透過組建敏捷團隊建構出具備回饋機制之系統完備性，透過融合兩者之內涵使新創者擁有持續優化、反覆演進的創業方法，藉此降低創業成本與風險、加速達成新創目標。本研究之結果有助於新創者系統性地發展精實創新創業。

關鍵字

創業；創新；精實創業；敏捷創業；扎根理論

並列摘要

With the advent of the big bang disruption, the pattern of enterprise development must also change, bringing about a reduction in the life cycle of the enterprise. This means that innovators have unprecedented opportunities and challenges. They only need to tap the real needs of consumers and the right market and timing, companies have the opportunity to fly high and beyond the sky. However, when the new system completeness of the enterprise is insufficient, it is likely to give competitors a chance to break through and lead to a crisis of entrepreneurship. Innovators need to have Lean & Agile thinking to assist in the design and implementation of system completeness, in the case of limited resources and time, we can take into account the high-speed innovation in environmental changes and guide the development of new enterprise. In order to construct a systematic lean innovation entrepreneurship methodology that can be referenced by new innovators, this research adopts qualitative research methodology by to execute focus group interview method with semi-structured outlines and invites experts and practitioners in related fields to discuss the enterprise of the innovators. Further, a preliminary theoretical model is built up by using the grounded theory to encode and analyze the interview data. After that, through the integration and verification of various entrepreneurship theories and methods such as Agile Startup, Lean Startup, and Babson College entrepreneurship education model, this research gradually constructs a systematic lean innovation entrepreneurship development lead that innovators can use to guide thinking and move towards a successful way. The lean innovation entrepreneurship methodology of this research emphasizes the application of Lean Startup connotation to find Potential consumer demand and create maximum value with the least resources. The Agile Startup connotation is constructed a feedback system through the establishment of the agile team. By integrating the connotation of the two, the innovators have a continuous optimization and repetitive evolution of entrepreneurship methods, thereby reducing the cost and risk of entrepreneurship, and accelerated the reach of entrepreneurship target. Expect the results of this research will help the innovators systematically develop lean innovation and entrepreneurship.