台灣在儒家深刻影響的大東亞地區,以「家」為核心的倫理價值與基本人際架構,深深引響著廣大民眾的思維與行為模式,發展至今,現代人開始有了不同的對家的態度。 在本研究過程中,企圖探討隨著時代的演進,擺脫了農業時代的困苦,工業化的發展與資訊化的發達,「家」發展至今,有了什麼的變化? 家的意義是長期社會歷史的過程,隨著時代的演進,家的意義的傳達開始透過文化、社會與政治脈絡所影響,社會、文化與政治脈絡透過建築專業者、住宅市場的力量,影響家的形式,本論文以傢俱設備業者來做分析討論,以IKEA為例,討論家具設備業者是如何透過商業行為來建構家的意義的產生,透過社會文化的向度對家建構新型式的建立,並透過與汽車旅館的研究,推想其在空間上發展策略,探討如何以消費行為結合IKEA與汽車旅館的新型式空間策略。
Taiwan is situated in Great East-Asia where it is strongly influenced by the Confucianists, for whom “Home” is the core ethical value and basic relationship structure. “Home” influences the thoughts and behaviors of vast majority of people. Only until now, people start to have different attitudes toward “home.” In this research, we tried to find out the changes of “home” along with time, started when people finally gone through the difficult times during agricultural period until the wide development of industrialization and informationalization. The meaning of home is the process of society history over a long term period. As time goes by, the transmission of the meaning of home begins to be affected by culture, society and politics. Culture, society and politics change the form of home through building constructor and housing market. This thesis uses furniture seller, e.g. IKEA, to analyze and discuss how furniture seller produces the meaning of home through commercial practice and how new form of home is established through the dimensionality of society and culture. We also speculate the tactic of space development through motel research and discuss how to use consumer behavior to combine IKEA and motel for new style of space tactic.