白手起家創業者商業智能發展之研究

An Exploratory Study of Business Intelligence Development of The Initiator Who Started Up Their Business From Scratch

黃瑜琪(Yu-chi Huang)

指導教授 ： 陳悅琴

朝陽科技大學/管理學院/企業管理系/碩士(2013年)

摘要

經濟不景氣，現在的社會潮流超倍數的變動，創業者在面臨混沌未明不安定的經營環境，仍能保有競爭優勢，不被影響，其中白手起家的創業者，並未經過管理知識的學習，卻可以歷經許多困難，長期經營。因此，本研究訪問五位經營年資達二十年以上之白手起家創業者，探討其在面對創業環境變動下透過本身的經驗和學習的互動，進而對創業者商業智能發展之影響。研究結果如下：(1)創業者創業過程中會為自己找機會，符合時代的需求作為改善，並在經營過程中遇到困難，使用不同智能解決。(2)創業者在「過去的經驗」影響之效果，有助於分析智能的發展(3)創業者在「家庭環境」與「師徒制」學習經驗有助其實踐智能的發展(4)創業者本身的「興趣」有助於創業智能的發展(5)創業者在面對「大環境的變化」之影響，會決定商業智能的決策，依據上述之研究結果，本研究對後續的創業者提出建議，並針對未來可研究的方向作一建議。

關鍵字

學習 ； 商業智能 ； 經驗 ； 白手起家 ； 環境

並列摘要

Economic recession, in promptly development in modern society, there are many entrepreneurs who without learned the management knowledge, but keep its competitive advantages. In this thesis, we present a cache an exploratory study of business intelligence development of the Initiator who started up their business from scratch to discuss their own experience and interactive learning influence on the development of the business intelligence to the entrepreneurs when they are in the face of the changed entrepreneurial environment. This research has interviewed, through in-depth interviews, 5 entrepreneurs started up their business from scratch, the enterprise of over 20 year history. After analyzing the results of these interviews, the research has following findings : (1) the entrepreneurial process entrepreneurs will find opportunities for themselves, meet the needs of the times as an improvement, and the difficulties encountered in the course of business, the use of different intelligence solutions. (2) “the past experience” can contribute to the development of the intelligent analysis (3) “the family environment” can contribute to the development of the intelligent practice (4) the entrepreneur''s own "interest" to help the development of entrepreneurial intelligence (5) “the changes of the environment” can make the decision of the intelligent business. According to the above researching result, this study gives the proposal to the continue entrepreneurs and do some suggestion for the viable research in the future.

並列關鍵字

business intelligence ； learning ； experience ； environment ； Started Up Their Business From Scratch

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