應用科技接受模式探討智慧型手機成癮對使用意圖之影響

Effects of Smartphone Addiction on Behavioral Intention by Using Technology Acceptance Model

廖家齊(Chia-Chi Liao)

指導教授 ： 林志偉 ； 洪伯毅

朝陽科技大學/人文暨社會學院/應用英語系/碩士(2016年)

摘要

本研究旨在以科技接受模式、知覺娛樂性及智慧型手機成癮建構大學生智慧型手機使用行為模式。本研究以某一大學之在學學生為研究對象，採網路問卷方式進行資料蒐集，以立意取樣進行問卷發放，共計發出1000份問卷，有效樣本數為814份，有效回收率為81.4%。所得研究資料使用描述性統計、驗證性因素分析以及結構方程式進行資料分析。分析結果如下：1.本研究建構之大學生智慧型手機成癮行為模式配適良好；2.大學生之智慧型手機成癮對知覺娛樂性、知覺易用性以及知覺有用性呈正向影響；3.大學生之知覺有用性對行為意圖無顯著直接影響。本研究推論，大學生對智慧型手機使用越重度者，呈現之科技行為認知程度越高，其知覺到智慧型手機樂趣性越高，同時知覺到智慧型手機是易使用且對本身是有幫助的，進而產生正向的使用感受，最終產生持續使用智慧型手機之意圖。最後，根據分析結果，本研究提出理論及實務建議，可提供給智慧型手機成癮相關研究做為參考。

關鍵字

科技接受模式 ； 知覺娛樂性 ； 智慧型手機成癮

並列摘要

The purpose of this study was to establish a behavioral model of undergraduate students’ smartphone using based on Technology Acceptance Model, Perceived Playfulness (PP), and Smartphone Addiction (SA). Undergraduate students were chosen to be the participants. Online questionnaire survey was adopted by purposive sampling and 1000 questionnaires were delivered randomly. There were 814 valid questionnaires and the valid questionnaire rate was 81.4%. The research data were analyzed by Descriptive Statistics, Confirmatory Factor Analysis, and Structural Equation Model. The followings are the research results: First of all, smartphone addiction behavioral model of undergraduate students had a good model fit. Secondly, SA positively and significantly affected PP, Perceived Ease of Use (PEOU), and Perceive Usefulness (PU). Finally, PU did not significantly influence Behavioral Intention. It was inferred the higher perception of technology behavior from the undergraduate students will deepen PP, PEOU, and PU of smartphone and it will further improve behavioral intention via a positive using attitude. Finally, practical and theoretical implications were provided for future studies related to smartphone addiction.

並列關鍵字

Technology Acceptance Model ； Perceived Playfulness ； Smartphone Addiction

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