台灣家庭外食消費支出影響因素之世代分析

The Cohort Analyses of Food-Away-From-Home Expenditure of the Families in Taiwan

李桂芳(kuei-Fang Lee)

指導教授 ： 陳宗玄 ； 朱瑞淵

朝陽科技大學/管理學院/休閒事業管理系/碩士(2009年)

摘要

摘 要
台灣社會經濟結構改變，外出謀生與婦女就業人口增加、國民所得及外食人口增加的趨勢使然，直接帶動了餐飲業的發展，近年來餐飲業的家數與銷售額皆維持著逐年穩定成長的態勢，台灣每年的外食市場規模，觀看歷年來餐飲業營業額變化，顯見餐飲業的市場規模不容小覷。本研究以不同世代來探討台灣家庭外食消費支出，然而結果發現不同世代中，其人類會因為成長背景與生活經驗的差異及個人特色在不同年齡層的族群間彼此有著不同對影響家庭外食消費支出會有不同價值觀與行為模式。本文以民國80-95 年間每家庭收支調查的資料，分析不同世代台灣家庭外食消費支出影響因素之差異性。
發現不同世代家庭在外食消費支出金額呈顯著相關，因家庭生長環境關係影響，家庭可支配所得隨著年齡增長而增加，其年輕世代家庭其外食消費支出較年老世代支出金額為高。
本研究經由迴歸分析發現，各世代其經濟變數（家庭可支配所得、家庭主婦時間成本與家庭租賃）、社會階層（經濟戶長教育程度與職業）、地理位置（不同居住地區）、家庭生命週期（經濟戶長年齡、經濟戶長性別、婚姻狀況、家庭規模、家中六歲以下小孩、家中七歲至十二歲小孩）等變項與家庭外食消費支出具顯著相關，均為影響家庭外食消費支出的重要因素。

關鍵字

世代分析 ； 消費支出 ； 外食

並列摘要

Abstract

As the structure of social economy changed in Taiwan, the increase of the people out to make a living, woman employ population, national income and food-away-from-home population has driven the development of the food and beverage industry directly. The numbers and sales volume of the food and beverage industry keep growing up steadily every year. The market scale of the food and beverage industry in Taiwan should not be underestimated obviously by observing the change of business volume over the years. In this research, we study the food-away-from-home expenditure of the families among different generations in Taiwan. However, we find the result of research that people growing up with different background, different life experience and personal characteristic among different age levels has different values and patterns of behavior about food-away-from-home expenditure. According to data of balance of payments in each family between years 1991-2006, in the research we analyze the difference of the influence factors of food-away-from-home expenditure among different family generations in Taiwan.

In the research, we find the significant correlation between the different generation family and food-away-from-home expenditure. Because of influence of family environment on growth and disposable income increasing while age increasing, the food-away-from-home expenditure of the young generation family is higher than mature age generation.

By regression analysis, we find there are several factors which have the significant correlation with family food-away-from-home expenditure and influence it as well. These factors are each generation''s economical variable, social stratum meaning the household head education degree and career, geography location meaning different living area and family life period. The economical variables mentioned above include disposable income, housewife time cost and family lease. The family life period mentioned above means the children less than 6 years old, the 7 to 12 years old child, sex and age of the household head, marital status and family size.

並列關鍵字

generation analysis ； food-away-from-home ； expenditure

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