隨著經濟發展與社會結構的改變,台灣由農業社會轉變成工商業社會。由於國內經濟快速成長,工商業發達,教育普及,職業婦女日漸增多,因此家庭花費在廚房的時間相對減少,外食人口大幅增加。 以家庭收支調查進行外食消費支出研究時,會面臨到部份家庭有消費零支出的問題。本研究運用Tobit模型,使用行政院主計處「九十八年家庭收支調查報告」分析家庭生命週期與外食消費支出關係。研究結果發現外食消費支出在家庭生命週期階段皆具有顯著的影響,單身、滿巢三期、單親家庭是家庭外食消費支出較高的家庭;經濟變數(家庭可支配所得、家庭規模、婦女就業)對於家庭外食消費支出有顯著正向的影響;在社會階層方面,戶長教育程度為研究所以上或戶長職業為勞動業、專業人員的家庭,家庭外食消費支出呈現較高的顯著影響。本研究可作為相關餐飲業者制定市場行銷策略之參考。
As change of economic development and society composition, the society type of Taiwan is from agriculture to industry and commerce. Due to domestic economy is a rapid growth, industry and commerce are prospering, as well as education is available to all, professional women rate is increasing every day. With fewer and fewer time that family spends in kitchen, the population of Food-Away-From-Home is rapidly increasing. The main problem with household survey data is the existence of zero observation expenditure. Taking DGBAS survey of household income and expenditure data for 2009 as research basis, this reaserch is to anylyze the relationship of Food-Away-From-Home expenditure and family cycle life by Tobit theory. The results indicate that all family life cycle (FLC) have significant, positive effect on Food-Away-From-Home expenditure, especially FLC1, FLC5 and FLC7 are top three factors. Also household disposable income, family scope, married women''s employment rate have significant and positive effect. In point of stratum of society, the education level of head of household is master or above, occupation of head of household is physical labor or professional have significant, positive effect. The research on the relationship of Food-Away-From-Home expenditure and family cycle can be used for marketing strategy definition.