以策略地圖方法建構台灣木工機械產業競爭策略之研究

Research on Construction of Competitive Strategies for Taiwan Woodworking Machinery Industry by Applying Methodology of Strategy Maps

游育民(Yu-Min Yu)

指導教授 ： 林均燁

朝陽科技大學/理工學院/木工機器產業研發碩士專班/碩士(2012年)

摘要

以中小型企業體質為多數的台灣木工機械產業，因為資源較少，所以相對缺乏永續經營的規劃與策略的訂定與管理的能力，也因此無法隨著市場環境變化、依據本身條件限制而發展出因應良策。以致於全球第三大木工機械出口國的地位，在2008年時被中國所取代。
為了協助木工機械業者規劃未來的競爭策略與落實策略的方法途徑，本研究以策略地圖(Strategy Maps)的方法論為基礎，配合策略的整合架構為台灣木工機械產業量身訂做出專屬的策略地圖模版。
本研究首先以五力分析與SWOT矩陣分析為木工機械業者整理出「整體客戶解決方案」、「產品領先」及「總體成本降低」等三大適合該產業的策略主題。接著以平衡計分卡以及策略地圖之四大構面的邏輯架構，搭配深度訪談與量化統計的問卷調查等方法，由上而下規劃策略目標與達成的策略方案、能力，用以繪製出策略地圖。藉此研究結果，期望相關業者能夠據以由下而上落實策略行動方案並達成獲利與永續經營的終極目標。

關鍵字

木工機械產業 ； 競爭策略 ； 平衡計分卡 ； 策略地圖

並列摘要

Most of the woodworking machinery companies are small-to-medium enterprises in Taiwan. As a matter of facts, due to lack of resources, most companies do not have the capability of plan definition and strategy management for sustainable operation. Accordingly, they also do not have strategies and capabilities to deal with the rapid market change based on their own resource limitations. Therefore, the title of the third biggest exporting country in the world was replaced by China in 2008.
In order to help woodworking machinery industry to work out competitive strategies and carry out the strategy path, this study intends to define a strategy map especially for Taiwan woodworking machinery companies by completing a thorough survey research based on the methodology of the strategy maps.
First of all, three strategy themes “total customer solution”, “leading in product” and “cost down the overall cost” are defined by using five-forces analysis and SWOT matrix analysis. Then, the four aspects of the methodologies balanced scorecard and strategy maps are deployed by in-depth interview and questionaire surveys. The final strategy map is eventually completed by a top-down planning process. With the strategy map, it is the purpose of the thesis to provide a way for Taiwan woodworking machinery companies to implement the strategies for improving international competitiveness by a bottom-up implementation process.

並列關鍵字

Strategy maps ； Woodworking machinery industry ； Balanced scorecard ； Competitive strategy

參考文獻

[10]. 司徒達賢，策略管理，遠流，台北(1995)。

[7]. 王佑，「結合策略地圖與資料包絡分析法之接單策略評選模式─以某手機零組件製造廠為例」，碩士論文，清華大學工業工程與工業管理學系，新竹(2006)。

[13]. 吳佳霖，「傳統產業研發領域人力計分卡導入之研究」，碩士論文，朝陽科技大學工業工程與管理研究所，台中(2008)。

[17]. 李月琴，「以平衡計分卡為觀點建構公立幼兒園經營管理策略地圖」，碩士論文，清雲科技大學經營管理研究所，桃園(2009)。

[19]. 余文琴，「建構我國商用軟體廠商策略地圖─以個案公司為例」，碩士論文，元智大學經營管理碩士在職專班，桃園(2010)。