公仔情感感受之研究

為了探討公仔外觀與情感感受之間的關係，本研究進行了兩個實驗。實驗一以開放式問卷進行，收集受測者對公仔描述的形容詞語彙，彙整出12個最常被提及的形容詞作為實驗二之情感量尺，實驗二為公仔情感感受之調查，結果顯示，受測者對公仔的熟識程度對公仔情感感受沒有影響。這些情感量尺可以歸納為2 個主要情感因素：公仔的表現力 (expression) 與公仔個性 (identity)。前者與“可愛的─不可愛的”、“喜歡的─討厭的”、“美麗的─醜陋的” 、“高興的─生氣的”、“不噁心的─噁心的”、“不詭異的─詭異的”、“正常的─奇怪的”、“開朗的─憂鬱的”、“有趣的─無聊的”以及“慧黠的─呆呆的”情感感受有關；後者與“強壯的-虛弱的”與“正義的-邪惡的”有關。實驗二所得結果再以群聚分析法分析，結果發現，公仔可以分為五群：A─光明派、B─正義英雄派、C─亦正亦邪派、D─黯黑派以及E─陰沉英雄派。最後，本研究萃選出公仔之情感感受，且利用迴歸公式提出明確的設計建議。利用本論文比對所得之結果，期望為公仔設計師在往後規劃公仔造形設計時，進一步提供設計概念與情感感受兩者之間的巧妙平衡，以做為後續公仔設計開發之設計方案與基礎。關鍵字：公仔、情感

關鍵字

情感；公仔

並列摘要

In order to explore the relationship between the appearance of action figures and affective feelings, this study has conducted two experiments. In Experiment I, we used open questionnaires to collect the adjectives words describing the feeling of action figures. The results of Experiment I collected 2520 adjective words. The most frequently used 12 adjective words were used as affective scales for Experiment II. In Experiment II, we surveyed the affective feelings towards the appearance of action figures. 　　The results indicated that there is no influence of the level of familiarity of the action figures upon the affective feelings. Two affective factors were identified：expression and hero factors. The former one was related to affective feelings such as “Cute─Not Cute”, “Like─Dislike”, “Beautiful─Ugly”, “Happy ─ Angry”, “Not Disgusting ─ Disgusting”, “Not Strange ─ Strange”, “Normal─Weird”, “Bright─Melancholy”, “Interesting─Boring”, “Intelligent─ Dull” scales. The latter one was related to “Strong─Weak” and “Just─ Evil” scales. 　The results from Experiment II were further processed using cluster analysis. The results showed that the figures can be divided into 5 groups：Bright Faction、Just Faction、Just and Evil Faction、Gloomy Black Faction and Cloudy Hero Faction. 　Finally, this study developed the regression models for each affective feeling. These models suggested the relationship between affective feelings and appearance attributes of action figures. 　With the results obtained from this study, we expect the designers of action figure to further achieve the ingenious balance between the design concept and affective feelings towards the action figures when planning the appearance design of the action figures in the future, which can be used as a basis for developing the design plans for action figures in the future.