電子零組件於消費性光學產品設計策略研究－以光菱電子股份有限公司為例

台灣是電子製造業的王國，伴隨數位影音3C產品的大量問世，大量數位影音3C產品，在新一代的產品設計之中逐漸受到重視，直接衝擊到電子產品製造業者的商品設計方向，電子零組件業者不能以供應元件材料為滿足，必須重新思考產品供應的內容裡，要如何植入數位影音3C產品的規劃。隨著國民所得的成長，經濟能力的提升，越來越多的民眾，在經濟條件的許可下，大量的購買消費性光學產品，電子零組件業者必須因應思考如何在供應鏈設計規劃過程中，運用本身優質的設計規劃技術，來滿足所有供應鏈協力廠商與合作夥伴的需求。本論文採針對個案對象光菱電子股份有限公司分析的方式，首先擬定研究範疇與主題，以紮根理論為基礎，透過深度訪談獲取設計策略的策略構面，再依據策略構面的內涵，以SWOT的分析架構，獲得策略規劃的程序取向結論，並以此結論研擬與提供研究個案，在研究範疇與主題下可行的設計策略，同時，提供具體可以執行之實務建議，最後並對後續相關之研究提出建議。

關鍵字

電子零組件；消費性光學產品；設計策略；紮根理論； SWOT分析

並列摘要

Taiwan is the kingdom of the electronics manufacturing industry. Along with large numbers of digital audio and video 3C products in the market, large volumes of digital video and audio 3C products, attention gradually in the next generationof product design, and also impact to the direction of product design of electronic products manufacturing. Electronic parts industry must think about how to combine 3C products with components materials in the new generation products. With growing of the national GDP and the economic, more and more people are using and purchase of consumer optical products. Electronic Components industries must use their own high-quality design to satisfy the needs and requires from all the partners on the supply chain. The thesis is using the case study on Koryo Electronics Co., Ltd.. At first, the author by using grounded theory and open-depth interviews to establish the structure. On the next step, the thesis is access to the strategic dimension of the strategic planning, and then the strategic dimensions and the SWOT analysis point of the framework, conclusion and suggestions.