解說志工休閒涉入影響因素之研究─兼論團隊凝聚力之調節效果

解說志工擔負著傳達各單位的經營理念，並經由解說服務，搭起與遊客之間互動的橋樑，由於解說志工在遊客休閒及遊憩中扮演著重要的溝通角色，如何讓解說志工可持續涉入解說任務便是一重要課題，藉由此研究，探討非營利組織單位解說志工其休閒涉入的影響因子，期望能提供管理單位經營管理上之參考。故本研究探討個人層次之認真性休閒、休閒阻礙對休閒涉入之關係，並以組織層次團隊凝聚力為調節變數進行探討。研究對象以非營利組織單位的解說志工為研究樣本。透過立意抽樣對34個非營利組織單位進行調查，再以便利抽樣方式進行發放問卷，共獲得有效樣本394份。運用層級線性模式分析變數之間的關係，結果顯示，解說志工個人層次之「認真性休閒特質」會正向影響「休閒涉入」；「休閒阻礙」會負向影響「休閒涉入」；組織層次之「團隊的凝聚力」會正向影響解說志工的「休閒涉入」。

關鍵字

認真性休閒、休閒阻礙、休閒涉入、團隊凝聚力、層級線性模式

並列摘要

Voluntary interpreters are responsible for conveying the managing idea of every organization, and build up the interactive bridge between the tourists and the organization. Making the voluntary interpreters keep involving in the mission of interpretation is important because the voluntary interpreters play important communicative roles in the leisure and recreation activities. Through the study, the author discussed the influential factors of the voluntary interpreters’ leisure involvement in the non-profit organization, hoping that it can provide the managing reference for the management department. The study discusses the relationships of serious leisure, leisure constraints and leisure involvement of individual level, and uses the group cohesion of organizational level as the moderating variable for discussion. The study used the voluntary interpreters of the non-profit organization as the sample, investigating 34 non-profit organizations through purposive sampling and then used the way of sampling by convenience to provide questionnaire. The investigation acquired 394 valid samples, manipulating the hierarchical linear model (HLM) to analyze the relationship between the variables. In consequence, “serious leisure” of the individual level of the voluntary interpreters has a positive effect on “leisure involvement”; “leisure constraints” has a negative effect on “leisure involvement”; “group cohesion” of organizational level has a positive effect on “leisure involvement”.