臺灣地區鄉村旅遊產業群聚程度之研究

Study on the Industry Cluster for Rural Tourism in Taiwan

廖志文(Chih-Wen Liao)

指導教授 ： 鄭健雄

亞洲大學/管理學院/休閒與遊憩學系碩士班/碩士(2006年)

摘要

自臺灣加入WTO以後，農業發展受到相當程度的影響，政府為了降低農業上所面臨的衝擊，便積極推廣鄉村旅遊產業，以解決農業生產產值過低的問題。許多以農業生產為主的鄉鎮，雖然有政府的輔導與訓練，在經過輔導後有些鄉鎮的鄉村旅遊產業蓬勃發展，有些鄉鎮卻難見成效。因此，本研究動機為分析鄉村旅遊產業的群聚與分佈傾向，以助於掌握一個鄉鎮發展鄉村旅遊的成功因素與優勢。
本研究以鄉村旅遊區域規劃的角度，將臺灣地區規劃為北、中、南三個旅遊區域，北部旅遊區域是以大臺北地區做為主要客源地，其行政區域包括臺北市、臺北縣、基隆市、桃園縣、新竹縣、新竹縣、宜蘭縣、花蓮縣，中部旅遊區域是以大臺中地區做為主要客源地，其行政區域包括臺中市、臺中縣、彰化縣、苗栗縣、南投縣、雲林縣，南部旅遊區域是以大高雄地區做為主要客源地，其行政區域包括高雄市、高雄縣、臺南市、嘉義縣、屏東縣、臺東縣，並以旅遊區域做為控制變項，觀察分析在北、中、南三個旅遊區域內鄉村旅遊產業群聚現象空間分佈情況。
經分析結果發現，北部旅遊區域鄉村旅遊產業群聚程度隨著鄉鎮經濟發展程度而有著密切關係，其產業群聚空間分佈，是傾向集中於礁溪鄉、冬山、吉安等三個鄉鎮，在中部旅遊區域鄉村旅遊產業群聚程度與鄉鎮旅遊吸引力有密切關係，其產業群聚空間分佈則是傾向集中於埔里鎮、仁愛鄉、鹿谷鄉。在南部旅遊區域鄉村旅遊產業群聚程度隨著鄉鎮經濟發展程度而有著密切關係，其產業群聚空間分佈，傾向集中於恆春鎮、白河鄉、東港鎮。
關鍵字：鄉村旅遊、產業群聚

關鍵字

鄉村旅遊 ； 產業群聚

並列摘要

Since Taiwan joins WTO, agricultural development has been influenced by the fact of the degree. The government is promoting the rural travel industry actively in order to reduce the impact that agriculture faces. In order to solve the problem that the output value of agricultural production is quite low. Several of villages and towns relying mainly on agricultural production, although there is the government's guiding and training. After the guiding and training by government that some of the villages and towns of the rural travel industries is growing vigorously but it is difficult to become effective in some villages and towns. Therefore, the research of motive is for analyze rural clustering of travel industry and distribute inclination. In order to help successful factor and advantage of traveling controlling the development of e of villages and towns.
This research by the angle of regional planning of the rural travel , It have been planned to the three travel areas of the Taiwan, including the northern area, central area and southern area. The northern travel area regards large area of Taipei as the main vistors ground. Its administrative division includes Taipei city, Taipei county, Keelung city, Taoyuan county, Hsinchu city, Hsinchu county, Yilan county and Hualian County. It is regarded large area of Taichung as that the travel area in the middle part is the main visitors. Its administrative division includes Taichung city, Taichung county, Changhua county, Miaoli county, Nantou County and Yunlin county. It is regarded large area of Kaohsiung as that the southern travel area is the main visitors.Its administrative division includes Kaohsiung city, Kaohsiung county, Tainan city, Chiayi county, Pingdong county and Taitung county. it regard travel area as control item to observe and analyse of the three areas of travel industry clustering phenomenon space distribution situations.
The result by the analysis, there is a closely relation with economic development degree of the villages and towns in the rural clustering degree of travel industry of northern travel area, its industry clustering space distribution, incline to concentrate on mountain, Jiaoxi village ,Dongshan,Jian,etc. three villages and towns .It is rural to travel in the area in the middle part the clustering degree of travel industry has closely relations with travel appeal of the villages and towns, its industry clustering space distribution is to incline to concentrate on buli town, Renai village and Lugu village. It is rural to travel in the area in the south there is a closely relation with economic development degree of the villages and towns in the clustering degree of travel industry, its industry clustering space distribution, incline to concentrate on the Hengchun town, White River town, Dongkong Town.

Keywords: Rural Tourism, Industry Cluster

並列關鍵字

Rural Tourism ； Industry Cluster

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