科技觀點審視休憩發展趨勢

網際網路為人們提供了更多的信息和直接的服務，因此具有早期意識的企業已經進入了低成本和高附加值的銷售市場。當企業更加注意建立自己的網站以吸引在線消費者時，競爭對手開始模仿並跟隨。這使消費者對檢索企業提供的類似產品和服務中的所需信息以及做出最佳購買決策感到困惑。透過可行方案及相關評估準繩的擬定，決策分析模式可計算每個方案的權重來建議決策者最佳的策略選擇。本研究將針對邁向二十一世紀寬頻有線／無線整合的通信網路環境下，提出一個系統模式來完成個人化休閒旅遊計劃的選擇。

關鍵字

旅遊意象；滿意度；旅遊行程選擇；觀光競爭力報告；價值觀理論

並列摘要

The Internet provides more information and direct service to people so that the businesses with earlier sense have plunged into the low-cost and high-value-add sales markets. When the business paid more attention to set up its web site to absorb the on-line consumers, the competitors imitated and followed. This makes consumers confused on retrieving the desirable information in the similar products and services provided by businesses and making the best purchasing decisions Through the formulation of feasible plans and related evaluation criteria, the decision analysis model can calculate the weight of each plan to suggest the best strategy choice for the decision maker. This research will propose a system model to complete the choice of a personalized leisure travel plan in the 21st century broadband wired/wireless integrated communication network environment.