This paper assesses the present and future market for solar photovoltaic industy in Taiwan, especially from the ”sustainability” perspective. Within the scope of this paper, sustainable management is considered as a multi-criteria decision problem. An analytic model aiming the usage of analytic network process in sustainable management is developed owing to the evaluation of the relations between four main criteria-governmental policy, entry mode, market demand, and commerical capacity-in a feedback systematic. The results suggest that governmental support and customer's eco-recognition create greater opppotunities and however, the firms' weaker commercial capacity might establish the barriers for the infant solar photovoltaic market and industry in Taiwan.