住宅偏好、媒體廣告及台灣住宅政策對房地產拍定價格之影響因素研究－以中部地區為例

A Study on Preference of Residential Estate Selections, Advertising Effect of Media, and Policy of Taiwan's Residential Estate to the Beat Setting the Price of Estate-Take the Housing Market in Central Taiwan as Sample

吳翃毅(Hung-I Wu) ； 譚術魁(Sui-Kuei Tan)

《育達科大學報》 39期 (2014/12) Pp. 157-181

摘要

國內房地產市場自從實施實價登錄制之後，目的是希望房屋交易資訊能透明化，買賣雙方在評估房屋售價時能有明確的依據。在低利率時代中，具有較高的投資報酬率之房地產拍定價格市場也吸引民眾的投資，除了民眾對住宅的偏好及媒體廣告效果之外，台灣政府的住宅政策，也具有一定程度的影響力。身處完全競爭的房地產拍定價格市場，了解選擇物美價廉的房子以滿足民眾對住宅的投資需求是重要的議題。本研究針對中區的房地產拍定價格市場進行探索，目的係為了解住宅偏好、媒體廣告及台灣住宅政策對房地產拍定價格的影響性，期使政府部會和相關業者對於民眾的需求，能有參考依據且最後能夠提升整體房屋市場的水準。

關鍵字

住宅偏好 ； 媒體廣告 ； 台灣住宅政策 ； 房地產拍定價格

並列摘要

Since the implementation of the Actual Selling Price Property Taxation in Taiwan, in the hope that the information of housing transaction can be transparent, buyers and sellers in beat setting the price of estate can have a clear basis. In the era of low interest rates, the enforced auction price of real estate has a higher rate of return on investment attracting public investment. In addition to housing preferences and advertising effect of media, the Taiwanese government's housing policy, also has a certain degree of influence force. In completely competitive beat setting the price of estate, to understand and select affordable houses to meet the public demand for residential investment is an important issue. This study explored the enforced auction price of the residential estate in central Taiwan to verify the factors that impact on the the enforced auction price of residential estate using dimensions of Preference of residential estate selections, advertising effect of media, and policy of Taiwan’s residential estate. This study hopes that government ministries and related industries can refer to public needs, and finally raise the level of the overall enforced auction price of the real estate market.

並列關鍵字

Preference of residential estate selections ； Advertising effect of media ； Policy of Taiwan's residential estate ； Beat setting the price of estate

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