In this study, the discussion in the choice of consumers when shopping for the product value and the relationship between loyalties, in the shopping channel based on different product and then select the shopping decisions. The questionnaire survey method to collect data, namely, 200 valid questionnaires. Data were analyzed using Pivot (cross-analysis), statistical analysis, and interpretation of the influence between the variables. To analyze the consumer choice when shopping, the richness of information received, convenience, safety, and other three dimensions of information, to investigate the impact of consumer buying motives. And calculate the average percentage of each variable; learn about the subjects on the questionnaire responses and distribution, the generality of this study to make a statement. Integrated the research results and findings, the study further suggested that the industry as a commodity sales and network marketing platform, including research.