新竹地區休閒民宿經營發展之調查研究

The Investigation of the B&Bs Management and Development in Hsinchu Area

陳淑莉(Shu-Li Chen) ； 董雅慧(Ya-Hui Tung) ； 何念軒(Nien-Hsuan Ho)

《臺灣地方鄉鎮觀光產業發展與前瞻學術研討會論文集》 2005年度 (2005/05) Pp. 84-98

https://doi.org/10.29938/TWTOURISM.200505.0084

摘要

本研究針對新竹地區有意願配合之26家民宿進行問卷調查，探討其經營狀態、設備設施提供、活動行銷安排與面臨的困境等現況，希能就調查結果與宜蘭或南投地區民宿業者進行分析，以提供新竹地區民宿經營管理上之建議。經調查結果顯示新竹地區的民宿客源以北部地區家庭式客人進行休閒度假為主要目的。房間數目5間以下占46.2%，並有84.6%的民宿會提供餐飲服務。活動安排以開放農場或果園提供遊客採果為主，行銷方式除主要以網路外，並配合當地文化或傳統節令進行宣傳，此為新竹地區民宿行銷特色。在面臨的困難上以淡旺季差異造成收入不穩定、位置偏遠交通不便與受制於法令無法申請為合法為主。因此配合新竹地區民宿之現況，建議在降低淡旺季差異上，可於淡季配合促銷活動與優惠方案吸引遊客；在交通不便方面除改善交通狀況外，可加強特色營造與風俗文化的優點，並提供體驗活動，使其更具吸引力與獨特性；在申請合法部分可參與政府或有關單位提供之協助與輔導，亦建議政府多配合地方特色輔導民宿合法化，以提升新竹地區民宿競爭力，發展具地方特色之休閒文化。

關鍵字

民宿 ； 新竹地區 ； 國民旅遊 ； 民宿管理辦法

並列摘要

This study analysis the present status, facilities, activities, marketing and constraints of 26 B&Bs in Hsinchu, expecting to provide useful suggestions for B&B's operation. This study was conducted by questionnaire investigation with 26 B&B operators. The results show that most of the B&B guests are coming with family for vacation from the north of Taiwan. The number of bedrooms less than 5 shared 46.2%, providing dinning service shared 84.6%. Opening up the farm or the orchard for guests to pick is the mainly activities. In addition to using Internet, coordinating with the festival activities for advertisement is the marketing character of the B&Bs in Hsinchu. The B&B operators are confronted with three mainly problems such as the differences between in and off season resulting in unstable income, the far location and inconvenient traffic, and limits by laws to become a legal one. According to these problems, we suggest B&B operators use promotional activities and off-price programs to attract tourists during off-season. In addition to solving the problem caused by inconvenient traffic, they should emphasize the characteristics and cultural advantages. Moreover, they can provide some activities for guests to experience themselves to make them more attractive and unique. To apply for legalization, they can take the guidance and assistance provided by the government or the related authorities. And we also suggest the government make B&B eager to be legalized so as to make them more competitive, and to develop the leisure culture with local character in Hsinchu area.

並列關鍵字

B&B ； Hsinchu area ； domestic traveling ； the laws of the pension's regulation