國內政論性節目中國防部與軍事名嘴的資本流動／競逐－以2011年重大軍法事件為例

Capital Flow/Competition of Military Pundits on Domestic Political Talkshows: A Discursive Analysis of Talkshow Episodes on Major Military-Law Events in 2011

崔艾湄(Ai-Mei Tsui)

《傳播研究與實踐》 4卷1期 (2014/01) Pp. 105-127

https://doi.org/10.6123/JCRP.2014.006

摘要

在電視媒體這個大場域中，各類型的政論性節目為了要競爭生存空間，各自擁有一批與其閱聽大眾屬性相近的名嘴，提供議題及曝光的機會，也創造了名嘴們資本流動的空間，而資本間的相互轉換都是在為爭取最佳的社會位置，以爭奪最優渥的經濟資本。這與國防部追求以專業威信讓人民信賴的象徵資本的過程有何衝突？二者的資本優勢及劣勢，以及其資本的運用策略，都將決定著媒體場域中對訊息的詮釋權。本研究採論述分析，檢視所蒐集的政論性節目軍事名嘴在論述文本的意義上分屬哪些資本類型，亦針對問題，本研究發現：名嘴們的資本運作在場域中都是為了爭取最佳的社會位置以獲得最優渥的經濟資本；相較於國防部受制於場域權力與特性，資本間缺乏流動及轉換的動能。

關鍵字

資本流動 ； 軍事名嘴 ； 電視政論節目 ； 國防部 ； 媒介場域

並列摘要

To compete for survival and prosperity on TV arena, each political talkshow has its own list of star pundits similar in traits as its target audiences. By providing them topics and exposure opportunities, the talkshow creates for these pundits a space of capital flow, which means differently types of capitals become interchangeable. Eventually, all capital exchanges serve but to secure most favorable social positions for acquiring most lucrative economic capitals. In strong contrast, the Defense Ministry tends to rely on symbolic capitals to ensure their professional prestige and authority, so as to win the trust of the people. This paper asks what kinds of conflicts could be expected when these two scenarios clash on military topics, as advantages and disadvantages in capital use from both sides necessarily decide what get interpreted and circulated on TV. Via a discourse analysis of the collected talkshow episodes on major Military-Law events in 2011, the author examines the types of capitals being evoked and appropriated, and strategies used. It is discovered that unlike those pundits, the Defense Ministry tends to be constrained by the power play and characteristics of media arena, being less flexible in capital exchange.

並列關鍵字

capital flow ； military pundits ； political talkshows ； the defense ministry ； media arena

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