最近由於平板電腦的崛起,各家廠商陸續推出各家自有的平板電腦,在2011年全球消費電子展中(CES),平板電腦成為眾所數目的產品,本研究以期望確認理論(Expectation-Confirmation Theory,ECT)作為研究平板電腦ipad為理論基礎,進行平板電腦ipad的使用者持續使用意圖之研究探討,以了解消費者持續使用平板電腦之因素。 本研究以兩段式問卷發放,首先以已使用過的平板電腦ipad的使用者進行問卷發放,再以網路問卷進行進行填寫,本研究共回收306份問卷,扣除無效問卷共獲得280有效問卷。 模式經由SPSS18以及AMOS18統計軟體進行分析,研究結果顯示平板電腦ipad的使用者對於知覺績效差異越小,其滿意度高,滿意度對於持續此用意圖更是具有正向顯著影想,然而本研究卻發現品牌優勢對於使用平板電腦ipad的使用者,對於滿意度卻無顯著影響。本研究根據研究結果提出相關建議,提供相關廠商後續研究參考。
The recent rise of the Tablet PC, various manufacturers launched their own Tablet PC.Tablet PC has become the number one product in the 2011 Global Consumer Electronics Show (CES), This research aims to discuss the theory (Expectation-Confirmation TheoryECT) as a research and Tablet PC ipad theoretical basis, Tablet PC ipad users continued use of the intention to explore to explore the factors consumers continued use. In this research, have two ways. One is for the user has been usedipad,another is use of online questionnaires.In this research,Valid questionnaires is 280 (Total have 306 questionnaires.) According to the results of the analysis by the SPSS18 and AMOS18 statistical software.The iPad give the users the feeling of close to the original psychological expectations, the user will be quite satisfied and contribute to continued use.However, the brand for the ipad users, will no significant impact.Based on the findings, make recommendations and provide follow-up study to the manufacturer.