數位繪畫展售模式的規劃與實務

凡全部或部份運用電腦軟硬體及相關工具所創作的繪畫都屬於數位繪畫的範疇；在可預測的未來，數位繪畫的應用將隨著科技的進步與創作者的想像空間逐漸擴大。本文探討之範圍除了數位繪畫展售模式的規劃外，並依據理論的基礎以實際的市場操作，來驗證該展售模式的可行性。至於該模式規劃的內容、實際操作過程及執行該模式後所衍生的問題也將一併進行討論。其目的旨在為數位繪畫建立一套務實的展售模式，進而吸引更多的同好加入數位繪畫創作的行列，展現數位繪畫的魅力，以滿足e世代藝術消費者的需求。並且培養更多的藝術消費者，欣賞數位繪畫多元化的風格，進而發展出優質的生活環境。本文之結論包括：數位繪畫展售模式規劃與執行的結果分析、推展數位繪畫的最佳途徑及永續發展的策略。本文針對數位繪畫的展售模式進行探討與規劃，希望能為數位繪畫的推廣略盡薄力，讓更多的藝術欣賞者，共享數位藝術的寶藏。

關鍵字

數位繪畫；藝術消費者；網路藝廊；行動化藝廊；數位畫框

並列摘要

For all or part of the paintings that are created by means of computer hardware and software and related tools, they all belong to the category of digital painting. In the foreseeable future, the application of digital painting will expand progressively following the progress of technology and the space of imagination of the creator. In this essay, apart from exploring the planning of the digital painting exhibition and sales model, this essay will base on the foundation of theory and the actual market operation to verify the feasibility of that exhibition and sales model. In regard to the planning content and the actual operation process of that model and problems that will arise after such model is being executed, these will all be discussed. The purpose is to establish a set of pragmatic exhibition and sales model for digital painting and further it can attract more people alike to join the line of digital painting creation so as to unfold the charm of digital painting and to satisfy the requirement of art consumers of the e generation. In addition, more art consumers can be cultivated so that they can appreciate the diversify style of digital painting and furthermore a high quality living environment can be developed. The conclusions of this essay include: digital painting exhibition and sales planning and the analysis on the implementation result, the best way to promote digital painting and the strategy of perpetual development. Aiming at the exhibition and sales model of digital painting, this essay conducts study and planning hoping to provide a small contribution to the popularization of digital painting so that more art admirers can enjoy the digital art together.