大學博物館的資源整合與管理：國內外大學博物館案例評析

大學博物館是臺灣博物館發展至今所激起的一片浪花，它的成立代表著大學開始發展一個培養人文素養、增進文化情調的學習環境。臺灣的大學博物館在經營管理環境上普遍面臨人力、經費不足和典藏、教育資源缺乏整合的困境，因此，好的經營管理策略成為大學博物館妥善營運的必要手段。組織使命、組織結構、人力資源管理、財務管理、功能管理以及行銷推廣等方面為營運的重點項目；另外，新時代下的大學博物館，有著新的使命和任務，當務之急就在籌措財源和資源整合。從國外大學博物館的個案中，其資源整合類型、方式以及募款方式將可作為臺灣的大學博物館的資源整合與管理之參考和學習。本文針對相關大學博物館經營管理策略的文獻資料作回顧和整理，並參考國外大學博物館的資源整合與管理之案例，以臺藝大藝術博物館為對象，調查其營運狀況，在經營管理和資源整合上與國外案例作綜合比較，最後對臺灣的大學博物館的資源整合和管理提出相對建議。

關鍵字

大學博物館；經營管理策略；資源整合

並列摘要

University museums represent a milestone of the development of museums in Taiwan, and signify the importance of creating an environment for learning that values humanity and culture. University museums in Taiwan encounter adversities such as, short supply of human resource and financial resource, and lack of allocation of educational and collection resource. Therefore, a good managerial strategy becomes an indispensable means for university museums to be well-operated. The key factors for good management include organization mission, structure, human resource management, finance management, functional management and marketing. On the other hand, university museums of the new generation carry new missions and goals. Thus, fund-raising and resource integration are crucial to their success. By studying different university museums in foreign countries, we can observe and learn about their types and manners of resource integration, management, and fund-raising. This article reviews literature about management and operational strategies of university museums, and explores three different cases of resource integration for university museums. We also compare the Art Museum of National Taiwan University of Arts with university museums in other countries in aspects such as, current operation, management, and resource integration. Finally, this article concludes with several suggestions about resource integration and management for university museums in Taiwan.