插畫運用於化妝品業創作研究

A study and creation of illustration for cosmetics industry

戴嘉宏(Jia-Home Dai)

指導教授 ： 蕭嘉猷

國立臺中科技大學/設計學院/商業設計系碩士班/碩士(2014年)

https://doi.org/10.6826/NUTC.2014.00106

摘要

過去數十年，隨著經濟成長，消費者的收入水平與意識的提升，促使化妝品市場規模迅速擴大。2011年，國際化妝品市場規模高達4,189億美元，顯示出化妝品市場的產值不容小覷。近年來化妝品業陸續運用插畫來營銷產品，成功吸引年輕消費者的注意，興起筆者使用插畫手法，重新設計化妝品的視覺形象。　

　　本創作研究主要由兩個部分組成：第一，先探討印刷術對插畫風格的影響，理解插畫在印刷史上的脈絡，與插畫風格形成的原因；接著針對曾經使用插畫來推廣化妝品的公司品牌，進行案例分析，歸納出化妝品產業最常使用的題材元素與視覺風格，作為化妝品產業運用插畫進行視覺設計的參考，並依據分析的結果，設定本次的創作題目。綜合以上，本次創作有三個目的：第一，利用插畫表現與使用寫實照片作視覺形象的品牌劃分市場；第二，分析化妝品市場運用插畫包裝的視覺題材，作為本創作的依據。最後，藉由創作成果，來定位筆者在化妝品業的插畫風格。

　　本創作以「四季」為主題，將香水、口紅、染髮劑產品的視覺形象重新使用插畫表現進行設計，透過有程序的設計流程，重現化妝品的視覺形象，試圖提供化妝品業與插畫工作者，使用插畫創作來包裝品牌形象的參考。

關鍵字

化妝品 ； 插畫風格 ； 印刷 ； 版畫

並列摘要

With the economic growth over past few decades, increases consumer’s income levels and awareness, which prompting cosmetics market has expanded rapidly. In 2011, the global cosmetic industry generates over $4,189 billion U.S. dollars, which shows the importance and value of cosmetics industry should not be underestimated. Recent years, cosmetics industry has begun by using illustrator for marketing products; it has succeeded for attracting young consumers, this has drawn the writer’s attention by using creative techniques of illustrator in use of visual image redesign for
cosmetics.

This creation research is mainly composed of two parts: Firstly, to discuss printing technology influence on illustration’s type, understand illustrator the contexts on printing history and reason caused by illustration style, followed by exploring company of how they have used illustration’s type to analyze branding strategy, understanding the common use of design material and features in the cosmetics industry leading to the visual impact and inspiration, how the cosmetics industry utilize illustration to increase visual impact and the reputation of branding. Using evidence to analyze the conclusion of set topic of creative material. In summary, this production has three aims: First of all, by using nowadays photographic images to analyze the use of illustration materials in cosmetics industry, using this production as evidence. Lastly, based on this production result, describe how reputation is
built on personal illustration style within cosmetic industry.

This production is inspired by the ‘’Four Seasons’’, using perfume, lip stick, hair color products’ visual image and the utilization of illustration design strategy, through logical design in process, renew visual impact of cosmetics, produce unique cosmetic product range and try offer an interesting
illustration reference for others.

並列關鍵字

Cosmetics ； Illustration Style ； Printing ； Printmaking

參考文獻

6.呂秋菊，1985，《四季插畫植物》，臺北市，漢光文化事業股份有限公司。

2.黃仁和，黃鐉津，2009，中村誠化妝品海報，台中科技大學商業設計學報，第13期。

1.林品清，2009，臺灣自創化妝品形象與設計研究，國立師範大學美術研究所藝術指導組。

Anna Sui，美國，http://www.annasui.com/

The Metropolitan Museum of Art，http://www.metmuseum.org/