貳樓餐廳-陽明山美軍宿舍C10房舍改造

Second Floor Cafe - Revitalisation of the U.S. Military Dependents’ Village in Yangmingshan

范戎狄(Rui-Hwai Huang)

指導教授 ： 倪晶瑋

中原大學/設計學院/室內設計研究所/碩士(2022年)

https://doi.org/10.6840/cycu202200073

摘要

陽明山山仔后美軍宿舍群以1950年代美國城郊住宅樣貌興建，後因美軍撤離而逐漸成為閒置資產。近年因歷史建築再利用意識興起，美軍宿舍迎來修復改造契機，現多以餐飲產業模式活化，成為觀光旅遊景點。本設計論文以修復後的美軍宿舍C10房舍為基地，經文獻探討、田野調查、基地與案例分析，剖析其歷史文化涵構及草山小鎮觀光商圈經營現況，選定貳樓餐廳並以特色店模式導入C10房舍，將品牌内容融合基地、草山小鎮與陽明山特色，創造「都市後花園」非日常餐飲體驗。最後經概念、策略訂定、空間定性定量等階段，對C10房舍進行室內空間設計模擬，主要研究成果為：1）找出符合C10房舍與草山小鎮觀光商圈特色的餐飲品牌；2）貳樓餐廳的品牌形轉；3）「家」與「大客廳。小角落」的設計概念實踐。

關鍵字

陽明山美軍宿舍 ； 品牌形轉 ； 貳樓餐廳 ； 大客廳。小角落

並列摘要

American Military Housing, located in Shantzuhou, Yangmingshan, was built by imitating the suburban residences of the United States in the 1950s. The housing became idle assets after the American military troops were evacuated. In recent years, the emerging trend of revitalizing historic buildings has led to renovation of the American Military Housing, which has been transformed into restaurants and tourist destinations. This study used the renovated American Military Housing C10 as the research site and conducted a literature review, field survey, as well as site and case analysis to explore the history and cultural connotations and the current operations situations of the Grass Mountain Old Town tourist and commercial district. The Second Floor Cafe was selected as the research target, which was introduced into housing C10 with a featured store model to integrate the brand content with characteristics of the site, Grass Mountain Old Town, and Yangmingshan, thereby creating an extraordinary “urban backyard” dining experience. Finally, through conception, strategy determination, and spatial qualification and quantification, simulated indoor spatial design of housing C10 was conducted. The main research results were: 1) identifying restaurant brands that cater to Housing C10 and Grass Mountain Old Town tourist and commercial district characteristics, 2) transforming the brand image of Second Floor Cafe, and 3) implementing the design concepts of “home” and “big living room and little corner”.

並列關鍵字

Yangmingshan American Military Housing ； brand image transformation ； Second Floor Café ； big living room and little corner

參考文獻

文獻參考

英文專書

Aaker, D. A. (1993). Managing Brand Equity: Capitalizing on the Value of a Brand Name. NY: The Free Press.

Bently, L. F. B., Davis, J., Ginsburg, J. C. (2008). Trade Marks and Brands: An Interdisciplinary Critique. NY:Cambridge University Press.

Bernstein, D. (1984). Company Image and Reality: A Critique of Corporate Communications. London: Cassell Educational Ltd.