This paper studies whether the "accident scene assistance" service provided by an insurance company to its customers enhances the quality of accident claim service and increases customer satisfaction, thereby turning the customer into a loyal customer. By analyzing the years of policy renewal and the number of insurance policies purchased by customers who indicate satisfaction with accident scene assistance service, it is found that customers who were highly satisfied with the accident scene assistance service of an insurance company were more likely to renew the policy for a number of years and purchase more policies at the time of renewal. Thus, it is conjectured that accident scene assistance service increases customer loyalty considerably.