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摘要


Looking at the Taiwanese sports business, we are still in the beginnings. Local sports focusing on team competition and promotion of the activity itself rather than economic points of view. The lack of a national strategy, sport environment promotion and aligned resource management leads to bad results in international competition like the Olympic Games, International events like the World Games 2009 in Kaohsiung, the Deaflympics in Taipei and the upcoming Summer Universiade in 2017, have a huge impact on the Taiwanese sports sector and also make the Taiwanese people feel very proud about hosting such events in their country. Looking towards the U.S.A we can see that large stadiums can be a success with the right design, planning and management methodologies. Therefore, this study is about large stadiums in the U.S.A. Reviewing their development and experience in sport business and management while also focusing on the integration of business in the existing sport environment is defining the goal of this research.

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