本研究採用網路問卷的方式,蒐集網路使用者之環境態度及對森林生態系服務之重要性認知。分別以因素分析及集群分析,將填答者歸納為「科技樂觀主義」、「環境友善」、「需求滿足」以及「低環境感知」等四個環境態度類型。此4個環境態度類型在個人屬性及對生態系服務之重要性認知均有所不同,一般而言,填答者在較有社會經驗及家庭負擔後,較具環境責任;反之,年輕未婚者則傾向生活滿足及不關心的態度。就不同環境態度類型對森林生態系服務的評價,也以「低環境感知」環境態度類型對各項服務功能的評價均低。整體而言,填答者在森林生態系服務重要性認知上,以水土保持、水源涵養最高,其次為生物多樣性、碳吸存,而以木材生產、森林副產物重要程度較低。
The purpose of this study was to analyze the relationship between the environmental attitudes and cognition of forest ecosystem services by Internet users as determined by an Internet questionnaire. Through factor analysis and cluster analysis methods, 4 environmental attitude groups of respondents were classified: ”scientifically optimistic”, ”environmentally friendly”, ”demanding satisfaction” and ”with low environmental cognition”. There were different social demographic distributions of and different ecosystem service cognitions by these 4 groups. In general, the respondents who had social experience and family responsibilities had greater environmental responsibility. On the contrary, respondents who were young and unmarried were more concerned with their life satisfaction and neglected environmental problems. As for the valuation of forest ecosystem services by the groups with different environmental attitudes, the results showed that the importance score for ecosystem services in the group with low environmental cognition was lower than those of the other groups. Overall, the preferences of respondents' attitudes about ecosystem services were as follows: soil stabilization, land erosion control, and water resource conservation were the most important; biodiversity and carbon sequestration were second, and timber production and forest by-production were the least important.