This study developed conjoint models to examine consumers' preferences for foliage plants and to compare relative importance of foliage plants attributes that may influence consumers' choice behavior. The other purpose of this study was to compare verbal versus pictorial stimuli in conjoint analysis. There were two kinds of questionnaires: verbal stimuli and pictorial stimuli. The respondents were asked to make trade-offs between four attributes, and gave preference ranking to nine alternatives. The conjoint model was used to estimate for the preference ranking data. Results showed that the relative importance of attributes was similar in both models. The degree of cultivation difficulty was the most important attribute, followed by performance duration, price and appearance.