臺灣近年來海域遊憩活動逐漸增加,休閒潛水也成為台灣觀光旅遊的主流之一。本研究旨在瞭解臺灣地區休閒潛水環境屬性滿意度與場所依戀之因果關係,在研究中將環境屬性滿意度分為實質環境、社會環境、經營管理環境及活動設施環境等四種環境屬性滿意度,以探討與場所依賴和場所認同間的因果關係。問卷調查地點為北海岸、東北角、墾丁、澎湖、綠島等五個台灣著名潛水地區,獲得有效問卷為778份。研究結果發現實質環境屬性滿意度會正向影響場所依賴與場所認同。經營管理環境屬性滿意度會正向影響場所依賴,且會間接正向影響場所認同。而,場所依賴會正向影響場所認同。研究結果期望能作為日後業者經營及政府管理參考之依據。
Recently, marine recreation activities are gradually increasing and scuba diving also becomes one of the most popular trends for tourism in Taiwan. This study tried to understand the relationships between satisfactions of setting attributes (physical setting attributes, social setting attributes, managerial setting attributes, and activity facilities setting attributes) and place attachment (place dependence and place identity) in scuba diving activities. In this study, the sample sites were North coast, North East coast, Kenting, Penghu, and Green Island in Taiwan. There were 778 valid surveys distributed. This study found that satisfaction of physical setting attribute is positively related to place dependence and place identity. Satisfaction of managerial setting attribute is positively related to place dependence, and is positively related to place identity indirectly. Moreover, place dependence is positively related to place identity. The results of this study could be a reference for the further operation and management of industry and government.